Marketing Strategies: Narrow vs. Broad
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. ...
4 Strategies to Impact Your Brand’s Perception
Customer perception matters—now more than it ever has. With folks in a continual frenzy about something, blasting their opinions across social media 24/7, ever-ready to ...
Using Chatbots to Provide a Better Candidate Experience
“If you picture the journey of chatbots from the 1960s to now, you can see that what was once a fantasy of being able to ...
Utilizing the Psychology of Color in Marketing
A young lad latched onto the color red. His favorite pieces of clothing were dominated by the bold color, which happened to look quite striking ...
The Skinny on Relationship Marketing
“Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them ...
The Wonderful World of Influencer Marketing
"People can break through the noise. People trust people. Influence is about relationships." — Ty Heath @tyrona The COVID-19-induced lockdown shined a huge, glaring spotlight ...
4 Tips for Growing your Brand with Networking
The key to brand success is, of course, awareness. But awareness can go both ways. A business can be “known” for shoddy workmanship, sloppy customer ...
Marketing Strategies for the New Normal that is 2021
Can you remember back to the early days of 2020? January—record low unemployment. February—a general all-systems-go environment across the staffing industry. And then came the ...
Time for a 2021 Website Check-up
Crucial questions are begging to be answered as this bright, shiny new year gets underway. Could your website use an update? Is a major overhaul ...
3 Digital Marketing Strategies for 2020
What were once nothing more than ambitious, yet at the same time ludicrous, notions—AI, data-driven marketing, and voice search—today find themselves on the top rungs ...
