ASJ Partners - Marketing for Staffing and Recruiting Firms
Holiday Marketing Strategies
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, but you will also…
The Candidate Experience
Due to the high demand for candidates in so many fields, staffing agencies are thriving as companies in many industries desire the assistance a staffing firm can provide. Sourcing candidates with the…
Is Reddit for You?
“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin The chances are high that you know considerably less about Reddit than other social…
Dealing with Negative Online Reviews
“If someone leaves me a bad review, I briefly fantasize about pushing them down a well.” –Lisa Hanawalt While this quote inspires a chuckle, the truth remains – a bad review can…
A Salute to Labor Day and the Staffing Industry
September 2, 2019, marks the 125th anniversary of Labor Day in the U.S. Many folks recognize and celebrate the Labor Day holiday for the end-of-summer three-day weekend it offers. Many set their…
Deciphering the World of Marketing Buzzwords
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” — Michael Brenner Buzzwords in marketing….
The WHY and HOW of Market Research
While many consumers thoroughly research every product they purchase, others are “whim shoppers,” choosing what as well as the when and whereas the fancy strikes them. Factors that influence both types of…
FREE and Low-Budget Marketing Tips for Small Businesses
“Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor The dilemma facing every small business: determine the best way to— – Promote your business…
Marketing to Millennials – Part 2: 4 Proven Strategies
“As a marketer, it’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to Millennials,” says Barry Feldman, author, marketing…
The HOW and WHY of Vetting Talent
“The moment you feel the need to tightly manage someone, you have made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes. But not tightly managed.” —Jim…
