ASJ Partners - Marketing for Staffing and Recruiting Firms
Don’t Attempt to Market Without a Plan
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE Have you ever heard someone lament, “But…
3 Marketing Mistakes to Avoid
In the complex, always-something-new world of marketing, it’s tough to know what to do and when, to get the most bang for your buck. In the pursuit of increasing your brand reach…
What’s Trending for the 2019 Holiday Season?
With this year’s official Holiday Season being six days shorter than the 2018 season, you may still be scrambling to get with the program. So, take a minute to get caught up…
Inspiring Gratitude in the Workplace
“Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” — William Arthur Ward, motivational speaker, and author As autumn-toned leaves swirl about, the…
A Website Check-Up: 4 Strategies for Driving Traffic to Your Website
Without a doubt, your staffing firm’s most important marketing tool is the company website. In our “Google” everything society, your site is where 4.33 billion internet users find you. It’s how and…
Holiday Marketing Strategies
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, but you will also…
The Candidate Experience
Due to the high demand for candidates in so many fields, staffing agencies are thriving as companies in many industries desire the assistance a staffing firm can provide. Sourcing candidates with the…
Is Reddit for You?
“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin The chances are high that you know considerably less about Reddit than other social…
Dealing with Negative Online Reviews
“If someone leaves me a bad review, I briefly fantasize about pushing them down a well.” –Lisa Hanawalt While this quote inspires a chuckle, the truth remains – a bad review can…
A Salute to Labor Day and the Staffing Industry
September 2, 2019, marks the 125th anniversary of Labor Day in the U.S. Many folks recognize and celebrate the Labor Day holiday for the end-of-summer three-day weekend it offers. Many set their…
