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ASJ Partners - Marketing for Staffing and Recruiting Firms

Employment vs. Unemployment: What’s Ahead for 2021

Posted on: March 4, 2021

We’ve come a long way, baby, but there’s still progress to be made, work to be done. Or rather, we wish there was more work for the American wage earner. While we’ve…


3 Driving Forces Behind Staffing Firm Growth in 2021

Posted on: February 18, 2021

“Your employer brand is never what you say it is. It’s what your employees and candidates say it is.”                                                                 –  Jillian Einck, Director of Employer Brand @ Recruitics You spent 2020 trying…


Marketing Strategies for the New Normal that is 2021

Posted on: February 4, 2021

Can you remember back to the early days of 2020? January—record low unemployment. February—a general all-systems-go environment across the staffing industry. And then came the 90 days of March and the 300…


 Hello 2021 – Here We Come

Posted on: January 15, 2021

Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.”  – Matthew Jeffrey, Global Head of Sourcing & Employment Brand @…


Time for a 2021 Website Check-up

Posted on: January 13, 2021

Crucial questions are begging to be answered as this bright, shiny new year gets underway. Could your website use an update? Is a major overhaul in order? Or would it be better…


Marketing Lessons Learned from the Pandemic

Posted on: December 14, 2020

“These are the times that try men’s souls.” So penned Thomas Paine during the American Revolution. Nearly two hundred fifty years later, the sentiment of those long-ago words feels all too real,…


COVID-19 and the Staffing Industry: The Realities, the Recovery

Posted on: November 11, 2020

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into…


COVID-19 and the Loss of the Personal Touch

Posted on: November 5, 2020

First, it was the digital age, introducing more and better means for communication and “connecting” that did not necessitate a face-to-face or voice-to-voice encounter. With the fingertip ability to chat, comment, link,…


Excellence in Leadership: The Sink or Swim Factor

Posted on: October 23, 2020

“Leadership is the ability to facilitate movement in the needed direction and have people feel good about it.”  – Tom Smith, Bestselling Author, Co-Founder, Partners in Leadership  Strong, capable leadership has always…


The Psychology of Personality Meets Marketing

Posted on: October 8, 2020

It appears to be the new game in town, with mentions popping up across social media. The Enneagram Test. First, it’s not exactly new. Its origins date back many moons ago according…