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ASJ Partners - Marketing for Staffing and Recruiting Firms

The Scoop on Local Marketing

Posted on: June 17, 2021

A vital ingredient of every big-picture marketing strategy should be a local marketing component. While the wonders of technology have made possible a broader, expanded reach, we must not abandon efforts to…


Recruiting on Instagram? You Bet!

Posted on: May 20, 2021

“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin Of course, you use social media to…


4 Hot Tips for Summertime Marketing

Posted on: May 10, 2021

With summer just around the corner, a collective sigh can be heard wafting in the warming breeze. Reports of people tending to their lawns and even planting flowers weeks ahead of the…


Everything You Need to Know About LinkedIn in 2021

Posted on: April 12, 2021

“If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.” ― Germany Kent  If LinkedIn still functions as…


Game Changers for 2021 Staffing Industry: Diversity and Personal Connections

Posted on: March 25, 2021

It’s game on for the staffing industry. As the U.S. economy continues to open and unemployment rates trend downward, a whole lot is going on in the hiring world. Displaced workers seek…


Employment vs. Unemployment: What’s Ahead for 2021

Posted on: March 4, 2021

We’ve come a long way, baby, but there’s still progress to be made, work to be done. Or rather, we wish there was more work for the American wage earner. While we’ve…


3 Driving Forces Behind Staffing Firm Growth in 2021

Posted on: February 18, 2021

“Your employer brand is never what you say it is. It’s what your employees and candidates say it is.”                                                                 –  Jillian Einck, Director of Employer Brand @ Recruitics You spent 2020 trying…


Marketing Strategies for the New Normal that is 2021

Posted on: February 4, 2021

Can you remember back to the early days of 2020? January—record low unemployment. February—a general all-systems-go environment across the staffing industry. And then came the 90 days of March and the 300…


 Hello 2021 – Here We Come

Posted on: January 15, 2021

Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.”  – Matthew Jeffrey, Global Head of Sourcing & Employment Brand @…


Time for a 2021 Website Check-up

Posted on: January 13, 2021

Crucial questions are begging to be answered as this bright, shiny new year gets underway. Could your website use an update? Is a major overhaul in order? Or would it be better…