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The Expanding World of Facebook Groups

Posted on: April 18, 2019

“The Facebook Group is nothing new,” states Ryan Holmes, founder, and CEO of Hootsuite.  “Spaces for like-minded people to congregate and discuss specific subjects — from hobbies to pets and celebrities —…

Six Strategies for Inspiring Creativity

Posted on: March 27, 2019

It’s every company’s ideal – a workplace brimming with creativity, overflowing with new, promising ideas/concepts/strategies; not just occasionally but routinely, consistently. Sounds great, right? “But creativity comes and goes, waxes and wanes….

The Do’s and Don’ts of LinkedIn Marketing

Posted on: March 12, 2019

What will make your LinkedIn native video content stand out? What will push users to scroll right on passed? As the volume of both online and written communication pieces multiply, so does…

3 Content Marketing Strategies for 2019

Posted on: February 25, 2019

As the world of online communication continues to expand by giant strides and quantum leaps, and becomes ever-more mobile, the volume of data available to the info-seeking consumer will multiply, providing unlimited…

Making the Most of SEO in 2019

Posted on: February 15, 2019

Although the crystal ball for all things online related has yet to be created, we can with certainty predict this: the name of the game for Search Engine Optimization (SEO) in 2019…

How Indeed’s Announcement Changes the Recruiting Game

Posted on: January 23, 2019

Part 2 Most of us aren’t fans of change. Sometimes it’s the time, energy, and decision-making that goes with switching things up that we resist. It’s so easy to fall into a…

How Indeed’s Announcement Changes the Recruiting Game  

Posted on: January 11, 2019

Part 1 Are you scrambling to come up with a game plan because of Indeed’s recent job posting policy change? As of January 7, 2019, any jobs sent to Indeed from recruitment-based…

Marketing in 2019

Posted on: December 19, 2018

As we ponder what worked, and didn’t work, in the marketing world in 2018, we nod in not-surprised-at-all fashion even as our eyes widen in didn’t-see-that-coming amazement. Because some things worked as…

The Changing World of Social Media Marketing

Posted on: December 7, 2018

Are you keeping up with the changes in social media marketing? Maybe you were late to the party and are just getting your feet wet in the pools of social media. Or…

A History Lesson on Black Friday

Posted on: November 20, 2018

The term Black Friday, which we know and love in 2018, did not always refer to the Friday following the Thursday Thanksgiving holiday. In fact, the label once had a much more…