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Logos – Part II

Posted on: October 17, 2018

Logos should be striking and captivating, memorable and impressive. Everyone knows that already, right? It’s the “how to” make it happen part that can stump us. Five strategies that will help you…


What’s in a Logo?

Posted on: October 5, 2018

Recently a friend relayed an experience with her grandson that emphasized the significance of logos. As she drove into her drive, her six-year-old grandson hollered from the back seat. “Look, Grams, you…


5 strategies for Marketing with Facebook Videos

Posted on: September 25, 2018

The job of all marketing endeavors is to make a lasting impression by capturing the consumer’s attention. To hook them and reel them in with something catchy. Marketing must be memorable to…


The Why and How of Local Marketing

Posted on: September 12, 2018

While there’s no official verbiage that defines “community marketing”, Healthcare Success proposes this definition: Community marketing seeks to engage with and attract prospective customers on a very local level, through their cities…


How to Generate Business-Driving Reviews

Posted on: August 23, 2018

“While it’s true that today’s consumers have notoriously short attention spans and a million other things to do besides writing reviews, they do want to share their experiences,” shares Aimee Millwood. With…


How Important Are Reviews?

Posted on: August 9, 2018

We live in a day when online reviews can make or break a business. Even businesses who serve a localized customer base and derive a fair amount of revenue from foot traffic…


Customer Service Practices that Help/Hinder Marketing Efforts

Posted on: July 30, 2018

Before you can leverage customer service as a marketing strategy, it’s crucial to get a grasp on what top-notch customer relations means. But it’s even more important, critically so, to understand what…


Why Customer Service should be a Top Marketing Strategy

Posted on: July 10, 2018

Good customer service, that is. No, wait. Not good but great, outstanding, superlative customer service. The two not only should go hand in hand, it’s impossible to separate them. If customer service…


Trending in 2018

Posted on: June 20, 2018

2018 is almost halfway done. But with only six months left in the year, have you kept up on the latest news and trends in marketing? It’s not too late to revamp…


A Quick Introduction to Marketing with SMS Text Messages

Posted on: June 7, 2018

Ding! You have a text. Go ahead, read it. I’ll wait. Funny how much we focus on our phones. Statistics say 90 percent of people open and read their text messages in…