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Deciphering the World of Marketing Buzzwords

Posted on: August 21, 2019

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”  — Michael Brenner Buzzwords in marketing….

The WHY and HOW of Market Research  

Posted on: August 8, 2019

While many consumers thoroughly research every product they purchase, others are “whim shoppers,” choosing what as well as the when and whereas the fancy strikes them. Factors that influence both types of…

FREE and Low-Budget Marketing Tips for Small Businesses

Posted on: July 18, 2019

“Advertising brings in customers, but word-of-mouth brings in the best customers.”   –Jonah Berger, author & marketing professor The dilemma facing every small business: determine the best way to— – Promote your business…

Marketing to Millennials – Part 2: 4 Proven Strategies

Posted on: July 4, 2019

“As a marketer, it’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to Millennials,” says Barry Feldman, author, marketing…

The HOW and WHY of Vetting Talent

Posted on: June 21, 2019

“The moment you feel the need to tightly manage someone, you have made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes. But not tightly managed.”                                                                    —Jim…

Marketing to Millennials – Part 1: Do You Speak Millennial?

Posted on: June 12, 2019

Is that even a thing? If you have to ask that question, you are woefully uninformed about the world in which we live today. Yes, this huge demographic of our society has…

4 Culprits to ROI from Social Media

Posted on: May 22, 2019

In anticipation of claiming their piece of the giant social media empire, businesses across the board are diving deep into the social media marketing pool. Their end-game being, to stroke boldly through…

Why Marketing Departments Can’t Afford to Ignore Instagram

Posted on: May 8, 2019

Of course, you’re not ignoring Instagram. Because who would do that, right? The once simple platform for sharing pics with family and friends has become one of the most popular social media…

5 Approaches to More Successful Recruiting

Posted on: April 23, 2019

Are you able to fill positions and maintain adequate staffing levels? Are you happy with the quality of candidates your recruitment efforts bring in? Bottom line: how well are your recruitment strategies…

The Expanding World of Facebook Groups

Posted on: April 18, 2019

“The Facebook Group is nothing new,” states Ryan Holmes, founder, and CEO of Hootsuite.  “Spaces for like-minded people to congregate and discuss specific subjects — from hobbies to pets and celebrities —…