ASJ Partners - Marketing for Staffing and Recruiting Firms
Deciphering the World of Marketing Buzzwords
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” — Michael Brenner Buzzwords in marketing….
The WHY and HOW of Market Research
While many consumers thoroughly research every product they purchase, others are “whim shoppers,” choosing what as well as the when and whereas the fancy strikes them. Factors that influence both types of…
FREE and Low-Budget Marketing Tips for Small Businesses
“Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor The dilemma facing every small business: determine the best way to— – Promote your business…
Marketing to Millennials – Part 2: 4 Proven Strategies
“As a marketer, it’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to Millennials,” says Barry Feldman, author, marketing…
The HOW and WHY of Vetting Talent
“The moment you feel the need to tightly manage someone, you have made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes. But not tightly managed.” —Jim…
Marketing to Millennials – Part 1: Do You Speak Millennial?
Is that even a thing? If you have to ask that question, you are woefully uninformed about the world in which we live today. Yes, this huge demographic of our society has…
4 Culprits to ROI from Social Media
In anticipation of claiming their piece of the giant social media empire, businesses across the board are diving deep into the social media marketing pool. Their end-game being, to stroke boldly through…
Why Marketing Departments Can’t Afford to Ignore Instagram
Of course, you’re not ignoring Instagram. Because who would do that, right? The once simple platform for sharing pics with family and friends has become one of the most popular social media…
5 Approaches to More Successful Recruiting
Are you able to fill positions and maintain adequate staffing levels? Are you happy with the quality of candidates your recruitment efforts bring in? Bottom line: how well are your recruitment strategies…
The Expanding World of Facebook Groups
“The Facebook Group is nothing new,” states Ryan Holmes, founder, and CEO of Hootsuite. “Spaces for like-minded people to congregate and discuss specific subjects — from hobbies to pets and celebrities —…
