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The Changing World of Social Media Marketing

Posted on: December 7, 2018

Are you keeping up with the changes in social media marketing? Maybe you were late to the party and are just getting your feet wet in the pools of social media. Or…

A History Lesson on Black Friday

Posted on: November 20, 2018

The term Black Friday, which we know and love in 2018, did not always refer to the Friday following the Thursday Thanksgiving holiday. In fact, the label once had a much more…

To Trend or Not to Trend?

Posted on: November 8, 2018

Trends come and go so fast it’s like trying to monitor a cluster of spinning tops. While some are taking off, others are slowing to a wobble. Few enjoy a genuinely sustained…

Logos – Part II

Posted on: October 17, 2018

Logos should be striking and captivating, memorable and impressive. Everyone knows that already, right? It’s the “how to” make it happen part that can stump us. Five strategies that will help you…

What’s in a Logo?

Posted on: October 5, 2018

Recently a friend relayed an experience with her grandson that emphasized the significance of logos. As she drove into her drive, her six-year-old grandson hollered from the back seat. “Look, Grams, you…

5 strategies for Marketing with Facebook Videos

Posted on: September 25, 2018

The job of all marketing endeavors is to make a lasting impression by capturing the consumer’s attention. To hook them and reel them in with something catchy. Marketing must be memorable to…

The Why and How of Local Marketing

Posted on: September 12, 2018

While there’s no official verbiage that defines “community marketing”, Healthcare Success proposes this definition: Community marketing seeks to engage with and attract prospective customers on a very local level, through their cities…

How to Generate Business-Driving Reviews

Posted on: August 23, 2018

“While it’s true that today’s consumers have notoriously short attention spans and a million other things to do besides writing reviews, they do want to share their experiences,” shares Aimee Millwood. With…

How Important Are Reviews?

Posted on: August 9, 2018

We live in a day when online reviews can make or break a business. Even businesses who serve a localized customer base and derive a fair amount of revenue from foot traffic…

Customer Service Practices that Help/Hinder Marketing Efforts

Posted on: July 30, 2018

Before you can leverage customer service as a marketing strategy, it’s crucial to get a grasp on what top-notch customer relations means. But it’s even more important, critically so, to understand what…

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