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Dealing with Negative Online Reviews

Posted on: September 12, 2019

“If someone leaves me a bad review, I briefly fantasize about pushing them down a well.” –Lisa Hanawalt While this quote inspires a chuckle, the truth remains – a bad review can…

A Salute to Labor Day and the Staffing Industry

Posted on: August 27, 2019

September 2, 2019, marked the 125th anniversary of Labor Day in the U.S.  Many folks recognize and celebrate the Labor Day holiday for the end-of-summer three-day weekend it offers. Many set their…

Deciphering the World of Marketing Buzzwords

Posted on: August 21, 2019

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”  — Michael Brenner Buzzwords in marketing….

The WHY and HOW of Market Research  

Posted on: August 8, 2019

While many consumers thoroughly research every product they purchase, others are “whim shoppers,” choosing what as well as the when and whereas the fancy strikes them. Factors that influence both types of…

FREE and Low-Budget Marketing Tips for Small Businesses

Posted on: July 18, 2019

“Advertising brings in customers, but word-of-mouth brings in the best customers.”   –Jonah Berger, author & marketing professor The dilemma facing every small business: determine the best way to— – Promote your business…

Marketing to Millennials – Part 2: 4 Proven Strategies

Posted on: July 4, 2019

“As a marketer, it’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to Millennials,” says Barry Feldman, author, marketing…

The HOW and WHY of Vetting Talent

Posted on: June 21, 2019

“The moment you feel the need to tightly manage someone, you have made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes. But not tightly managed.”                                                                    —Jim…

Marketing to Millennials – Part 1: Do You Speak Millennial?

Posted on: June 12, 2019

Is that even a thing? If you have to ask that question, you are woefully uninformed about the world in which we live today. Yes, this huge demographic of our society has…

4 Culprits to ROI from Social Media

Posted on: May 22, 2019

In anticipation of claiming their piece of the giant social media empire, businesses across the board are diving deep into the social media marketing pool. Their end-game being, to stroke boldly through…

Why Marketing Departments Can’t Afford to Ignore Instagram

Posted on: May 8, 2019

Of course, you’re not ignoring Instagram. Because who would do that, right? The once simple platform for sharing pics with family and friends has become one of the most popular social media…

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