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FREE and Low-Budget Marketing Tips for Small Businesses

Posted on: July 18, 2019

“Advertising brings in customers, but word-of-mouth brings in the best customers.”   –Jonah Berger, author & marketing professor The dilemma facing every small business: determine the best way to— – Promote your business…

Marketing to Millennials – Part 2: 4 Proven Strategies

Posted on: July 4, 2019

“As a marketer, it’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to Millennials,” says Barry Feldman, author, marketing…

The HOW and WHY of Vetting Talent

Posted on: June 21, 2019

“The moment you feel the need to tightly manage someone, you have made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes. But not tightly managed.”                                                                    —Jim…

Marketing to Millennials – Part 1: Do You Speak Millennial?

Posted on: June 12, 2019

Is that even a thing? If you have to ask that question, you are woefully uninformed about the world in which we live today. Yes, this huge demographic of our society has…

4 Culprits to ROI from Social Media

Posted on: May 22, 2019

In anticipation of claiming their piece of the giant social media empire, businesses across the board are diving deep into the social media marketing pool. Their end-game being, to stroke boldly through…

Why Marketing Departments Can’t Afford to Ignore Instagram

Posted on: May 8, 2019

Of course, you’re not ignoring Instagram. Because who would do that, right? The once simple platform for sharing pics with family and friends has become one of the most popular social media…

5 Approaches to More Successful Recruiting

Posted on: April 23, 2019

Are you able to fill positions and maintain adequate staffing levels? Are you happy with the quality of candidates your recruitment efforts bring in? Bottom line: how well are your recruitment strategies…

The Expanding World of Facebook Groups

Posted on: April 18, 2019

“The Facebook Group is nothing new,” states Ryan Holmes, founder, and CEO of Hootsuite.  “Spaces for like-minded people to congregate and discuss specific subjects — from hobbies to pets and celebrities —…

Six Strategies for Inspiring Creativity

Posted on: March 27, 2019

It’s every company’s ideal – a workplace brimming with creativity, overflowing with new, promising ideas/concepts/strategies; not just occasionally but routinely, consistently. Sounds great, right? “But creativity comes and goes, waxes and wanes….

The Do’s and Don’ts of LinkedIn Marketing

Posted on: March 12, 2019

What will make your LinkedIn native video content stand out? What will push users to scroll right on passed? As the volume of both online and written communication pieces multiply, so does…

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