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Making the Most of SEO in 2019

Posted on: February 15, 2019

Although the crystal ball for all things online related has yet to be created, we can with certainty predict this: the name of the game for Search Engine Optimization (SEO) in 2019…

How Indeed’s Announcement Changes the Recruiting Game

Posted on: January 23, 2019

Part 2 Most of us aren’t fans of change. Sometimes it’s the time, energy, and decision-making that goes with switching things up that we resist. It’s so easy to fall into a…

How Indeed’s Announcement Changes the Recruiting Game  

Posted on: January 11, 2019

Part 1 Are you scrambling to come up with a game plan because of Indeed’s recent job posting policy change? As of January 7, 2019, any jobs sent to Indeed from recruitment-based…

Marketing in 2019

Posted on: December 19, 2018

As we ponder what worked, and didn’t work, in the marketing world in 2018, we nod in not-surprised-at-all fashion even as our eyes widen in didn’t-see-that-coming amazement. Because some things worked as…

The Changing World of Social Media Marketing

Posted on: December 7, 2018

Are you keeping up with the changes in social media marketing? Maybe you were late to the party and are just getting your feet wet in the pools of social media. Or…

A History Lesson on Black Friday

Posted on: November 20, 2018

The term Black Friday, which we know and love in 2018, did not always refer to the Friday following the Thursday Thanksgiving holiday. In fact, the label once had a much more…

To Trend or Not to Trend?

Posted on: November 8, 2018

Trends come and go so fast it’s like trying to monitor a cluster of spinning tops. While some are taking off, others are slowing to a wobble. Few enjoy a genuinely sustained…

Logos – Part II

Posted on: October 17, 2018

Logos should be striking and captivating, memorable and impressive. Everyone knows that already, right? It’s the “how to” make it happen part that can stump us. Five strategies that will help you…

What’s in a Logo?

Posted on: October 5, 2018

Recently a friend relayed an experience with her grandson that emphasized the significance of logos. As she drove into her drive, her six-year-old grandson hollered from the back seat. “Look, Grams, you…

5 strategies for Marketing with Facebook Videos

Posted on: September 25, 2018

The job of all marketing endeavors is to make a lasting impression by capturing the consumer’s attention. To hook them and reel them in with something catchy. Marketing must be memorable to…

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