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A Business-with-Compassion Response to the Coronavirus Pandemic

Posted on: March 24, 2020

“Remember, despite all the current events, there is no crying in baseball.” — Actor Tom Hanks, recovering from coronavirus in Australia Despite what feels like a near shutdown to life as we know…

3 Digital Marketing Strategies for 2020

Posted on: March 9, 2020

What were once nothing more than ambitious, yet at the same time ludicrous, notions—AI, data-driven marketing, and voice search—today find themselves on the top rungs of the must-have marketing-priority ladder.  In fact,…

Strategies for Cultivating a Positive Online Reputation

Posted on: February 21, 2020

“It takes twenty years to build a reputation and five minutes to ruin it.”    – Warren Buffett The first order of business is to bust the myths surrounding a digital reputation. “That’s…

The Scoop on ADA Compliance for Websites

Posted on: February 7, 2020

In 2019, ADA website lawsuits rose 181% over those filed in 2018. Targeting 2285 websites operated by companies such as Sephora, Helzberg Diamonds, The Home Depot, and Chick-fil-A, the ADA sent a firm message. The internet…

Don’t Attempt to Market Without a Plan

Posted on: January 23, 2020

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE Have you ever heard someone lament, “But…

3 Marketing Mistakes to Avoid

Posted on: January 9, 2020

In the complex, always-something-new world of marketing, it’s tough to know what to do and when, to get the most bang for your buck. In the pursuit of increasing your brand reach…

What’s Trending for the 2019 Holiday Season?

Posted on: December 6, 2019

With this year’s official Holiday Season being six days shorter than the 2018 season, you may still be scrambling to get with the program. So, take a minute to get caught up…

Inspiring Gratitude in the Workplace

Posted on: November 18, 2019

“Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” — William Arthur Ward, motivational speaker, and author As autumn-toned leaves swirl about, the…

A Website Check-Up: 4 Strategies for Driving Traffic to Your Website

Posted on: November 6, 2019

Without a doubt, your staffing firm’s most important marketing tool is the company website. In our “Google” everything society, your site is where 4.33 billion internet users find you. It’s how and…

Holiday Marketing Strategies

Posted on: October 21, 2019

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, but you will also…

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