“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” — Peter F. Drucker
While some engaged in recruiting and staffing insist the industry’s too uncertain to forecast a yay or nay year ahead, many feel comfortable predicting, albeit cautiously, a modest and sustained growth in 2024. Not a gangbuster time of surging ahead but still, a time of moving forward in the black.
Indeed, according to a recent survey, 91% of on-the-front-lines respondents anticipate growth in 2024, with the majority shooting for growth in the 10-20% range. About a third are aiming for upwards of 30%.
One thing that almost everyone can readily agree on is that the industry will undergo significant changes. No surprise there, right? After the last four years of upheaval, why would we expect anything less than change and more change? But what those changes will look like and what trends they will spawn has the industry understandably fidgety, squirming a bit (or a lot) with a fair amount of nail-biting and floor pacing among staffing agency management staff.
With future-predicting crystal balls in short supply, those engaged in talent acquisition have their ears and eyes tuned to what industry experts have to say. Some predictions are easy to both come by and garner agreement with –namely, that the industry will continue to evolve. Again, it’s not a surprising prediction. It’s also not a stretch to anticipate that this evolution will lead the industry to venture further from the ways of the past. Breaking tradition, in general, will become a trend in and of itself.
As the industry shifts and adjusts to meet the needs of an evolving employment environment, so must the marketing practices of staffing agencies seeking to attract and connect with talent. By embracing and executing the most effective strategies, staffing agencies can position themselves to take advantage of the fingers crossed, growth predicted for the year ahead.
Must Execute Strategies for 2024
In today’s digital age, a company’s online presence and level of visibility cannot be stressed enough. The goal? To leave the biggest, most relevant digital footprint via social media, email campaigns, blogging, community building, and engagement. How do we accomplish that? By creating and executing a purposeful, strategic plan across multiple platforms and mediums with a focus that includes optimizing SEO. Each of these means will play a key role in achieving an effective digital footprint and building a strong, distinctive brand. And let’s not forget the benefit—no, the necessity—of being tuned in to hiring trends, to candidates’ employment needs and wants, and, of course, to marketing tactics netting the greatest successes.
Digital avenues expected to produce big in 2024 include—
- One promising medium—touted by some to be the future of recruitment marketing—recruiting videos are being utilized by many agencies. These short, dynamic, compelling videos enhance an employer’s brand while capturing candidates’ attention and scoring high on engagement.
A big plus to utilizing what we already know as a favorite medium among consumers is the versatility of these short visual offerings. A video can showcase anything from the day-to-day workplace happenings to highlights of company culture to the ins and outs of a specific position or create a captivating overall view of a brand.
If creating engaging video seems overwhelming or intimidating, check out—
- Storykit: the complete AI video creation tool that will transform your content into high-performing video.
- VideoPad: the full-featured video editor for creating professional quality videos in minutes.
- HumanPal: the easy-to-use synthetic AI Virtual Human Presenter video maker platform.
- No discussion of trending digital avenues would be complete without a mention of TikTok and its raging popularity, especially among Millennials and the Gen Z crowd. These folks spend, on average. 95 minutes per day on TikTok, and data indicates that 40% of Gen Zers prefer TikTok over Google for their primary info source.
If you feel woefully or minimally inept at tackling TikTok, check out Sproutsocial’s TikTok marketing guide. Or wrangle up the Mills and Gen Zers in your life for an introduction to this growing social media platform. Your best bet? Do both.
- The use of artificial intelligence is quickly becoming a game-changer across a multitude of sectors, including both hiring and marketing. Harnessing the power of AI-driven tools can streamline efforts to connect with candidates via relevant, creative, effective job postings that take a fraction of the time to curate. Combine AI-driven algorithms with human ingenuity for engaging content that will enhance your brand.
- Check out Boostpoint Create, the AI writing assistant, built specifically for talent acquisition teams, that simplifies the creation of stunning, successful job listings.
- Take a look at JasperAI, whose specialty is creating brand-on listings that sound like your brand every time.
Whatever 2024 holds for the recruiting and staffing industry, a staffing agency’s best bet is to align its brand with the experience and expertise of ASJ Partners. No one melds the latest in marketing tactics with the unique needs of the staffing industry like ASJ. Get in touch with our team today!
