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Why You Need Generation X in Your Workforce

Posted on: January 19, 2017

Baby Boomers are retiring, Millennials are taking over the workforce, and Generation Z will step into the picture soon. But that doesn’t mean you should forget about the forgotten generation—Generation X. In…


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Back to the Marketing Budget

Posted on: December 8, 2016

In the 1989 movie Back to the Future II, directed by Robert Zemeckis and written by Bob Gale, the main character time travels from the year 1985 to the year 2015, where…


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Four Must-Dos Before a Career Fair

Posted on: November 11, 2016

Looking for a perfect candidate? Go to a job fair. There, you can meet candidates in person, talk with them, and look at their resume. You know right away if they’re qualified…


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YouTube for Marketers

Posted on: October 13, 2016

YouTube is the second largest search engine in the world. It has more than 1 billion users, and people watch hundreds of millions of hours of content every day. Fifty-eight percent of…


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Etiquette 101 for Personal and Business Social Networking

Posted on: September 27, 2016

Pew Research studies in 2015 indicated that 65% of American adults and 76% of all online Americans had joined a social network. In other words, the amount of online connecting with, listening…


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2016 Trends in Web Design

Posted on: September 8, 2016

Thanks to the advancements in technology, what’s “hot” and “trending” in web design is constantly changing. So, what’s getting a lot of attention in 2016 on the web design front?   Here’s…


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8 Ways to Promote Your Blog Content

Posted on: August 24, 2016

These days, all it takes to launch a blog is a theme, a few clicks of the mouse and a string of words to publish. That isn’t to say that blogging is…


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A Tale That Proves Timing Is Everything

Posted on: August 17, 2016

No doubt about it: the folks at Nintendo know a thing or two about timing. In partnership with Niantic Labs, Nintendo released the newest in a long, successful line of Pokémon products…


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3 Strategies to Survive Ad Blocking

Posted on: July 21, 2016

Ad blockers are here to stay. NO amount of moaning or grumbling or whining will change that fact. It doesn’t matter that advertisers the world over spent years discovering where their consumers…


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What Marketers Need to Know About Generation Z

Posted on: June 30, 2016

By now marketers have dissected to death the finer points of reaching Millennials with their nontraditional approaches to life stages and their unique self-perspective. Well, it’s time to create room on the…