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8 Ways to Promote Your Blog Content

Posted on: August 24, 2016

These days, all it takes to launch a blog is a theme, a few clicks of the mouse and a string of words to publish. That isn’t to say that blogging is…


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A Tale That Proves Timing Is Everything

Posted on: August 17, 2016

No doubt about it: the folks at Nintendo know a thing or two about timing. In partnership with Niantic Labs, Nintendo released the newest in a long, successful line of Pokémon products…


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3 Strategies to Survive Ad Blocking

Posted on: July 21, 2016

Ad blockers are here to stay. NO amount of moaning or grumbling or whining will change that fact. It doesn’t matter that advertisers the world over spent years discovering where their consumers…


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What Marketers Need to Know About Generation Z

Posted on: June 30, 2016

By now marketers have dissected to death the finer points of reaching Millennials with their nontraditional approaches to life stages and their unique self-perspective. Well, it’s time to create room on the…


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Instagram for Recruitment? YES!

Posted on: June 23, 2016

“If I already do Facebook and Twitter and LinkedIn, do I need Instagram too?” Before you answer that question, consider that every social media platform is a different event, being hosted in…


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The Scoop on Instagram

Posted on: June 16, 2016

Imagine a world more connected by photos. Thanks to Instagram, that world not only exists but is thriving. The photo-sharing app launched in 2010 and headquartered in San Francisco has morphed from…


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Snapchat? For Recruitment? You Bet!

Posted on: June 9, 2016

What started out as simply a fun way to share pictures among friends has transformed into a major marketing tool. As far as the world of recruiting goes, Snapchat was considered an…


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The Skinny on Snapchat

Posted on: June 2, 2016

If you’re tempted to adopt a ho-hum attitude about Snapchat, the real-time picture sharing chat app for iPhones and Android, thinking why do we need to bother with yet another social media…


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4 Client Engagement Tips

Posted on: May 26, 2016

Engagement is the key to retaining clients. Which is the key to building a successful brand. Which is the key to long-term profitability. Which is exactly what every company—many of whom are…


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A Focus on Customer Experience in 2016 Part II of a Business-Stimulating Trilogy

Posted on: May 20, 2016

While it’s indisputable that digital technologies ushered in an explosion of marketing opportunities, nothing will ever replace the good ole word of mouth as the best form of advertising. The truly satisfied…