“The secret to my success is that we have gone to exceptional lengths to hire the best people in the world.” –Steve Jobs

 

 

The crisp air is rife with the sights, sounds, and scents of autumn. As this season permeates our senses, we appreciate the brief respite between summer’s hectic pace and the frenetic clip through the holidays.

 

But falling temperatures aren’t the only “cooling” going on this fall. Although there’s a noticeable downturn in the job market, many sectors still demonstrate a reasonably strong employment environment. In many scenarios, candidates still have the upper hand since there are more job opportunities than potential workers. For this reason, employers must continue vigilantly appealing to interested candidates.

 

So, let’s look at what potential hires will “fall for” in today’s candidate-driven job market. What catches the attention of sought-after employees—those skilled, talented, and hard-working people who will help your business excel? 

 

•        Solid, Focused Branding 

Skilled, hard-working job seekers will align with quality brands emphasizing employee relations. Excellent workers appreciate a business that maintains a reputable standing in the industry and the community.

 

•        Prioritized Career Development

The best and the brightest always focus on bettering themselves and furthering their careers. Mentorship programs, continuing education stipends, and “quiet” (internal) hiring practices will create a candidate-appealing atmosphere. 

 

•        Alignment with Company Values and Goals

Today’s employees want to align with their employer’s core values and business goals. Those with the most skills and experience can afford to be picky, bypassing some companies’ offers to join a workforce where they feel a kinship with the company’s values. 

 

•        Healthy, Attractive Company Culture 

Serious candidates will scope out your company culture. They’ll consult current and former employees about the inner workings and day-to-day life beyond the reception desk or the interview room. For that reason, leadership should be doing the same thing—pursuing employee feedback and constantly improving company culture. You can then include truthful, strategic mentions of a thriving culture in job postings. Because culture matters, ignoring it risks losing top-notch candidates who know they can afford to be choosy.  

 

•        Commitment to Diversity and Inclusion

It’s easy to claim a commitment to diversity and inclusion. But it’s another thing to demonstrate that commitment. Job descriptions can and should be key in revealing a company’s progress concerning diversity. Maintaining a diverse environment requires constant learning with adjustments to attract and retain talent. 

 

•        Competitive Salaries

Due to inflation and the rising cost of living, fewer employees deprioritize compensation. While being engaged, happy, and fulfilled on the job may have nudged aside earning a higher wage in the past, fewer breadwinners have that luxury now. In fact, a salary increase is often the deciding factor in pursuing a new job. Unequivocally, compensation matters. 

 

•        Simplified Application Process 

Did you know that, according to CareerBuilder, over 60 percent of job candidates quit an online application because it’s too long? In today’s competitive job market, who can afford to lose talent over the length and tediousness of an online application? That’s an easy question to answer. No one! 

 Assume the role of Candidate Clark or Carlene and visit your website to peruse the application process. Then, go a step further and complete an application yourself. Don’t forget to check out the process via mobile, as well, since mobile device submissions surpassed computer submissions in 2020. A smooth-sailing application process will result in more potential candidates filling open positions in your workforce. 

 

 

This fall, haul in a bounty of quality job candidates with targeted marketing that addresses the top concerns of today’s job seekers. Let ASJ Partners be your ally in keeping your recruiting and staffing agency on top of both sides of the hiring equation. Our experienced team will create customized marketing campaigns highlighting your company’s unique niche in the staffing industry. We’re standing by, ready to be your partner. Contact us today.