The Impact of the Gig Economy on Staffing
"The gig economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit." ...
Quiet Hiring and What it Means for 2024
First, a deluge of "quiet quitting" swept through the workforce, with employees checking out mentally while occupying a seat at the workplace table –a huge ...
Staying Abreast of Industry Changes in 2024
"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic." — Peter F. Drucker While some engaged in ...
Marketing Strategies: Narrow vs. Broad
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. ...
Branded Content: What It Is and How to Create It
"Your brand is the single most important investment you can make in your business." –Steve Forbes Gone are the days when unending ...
What Will Dominate Digital Marketing in 2024?
With 2024 just around the corner, inquiring minds can’t help but wonder what lies ahead in the marketing world. It’s a sure bet that digital ...
Spring Marketing Check-up
Spring is in the air, breathing new life into people and homes—and businesses, too. Yep, the urge to brush off the winter doldrums can also ...
Video Marketing: Hot, Trending, and Here to Stay
Video marketing is here to stay. In fact, it's probably the hottest game in marketing these days. Look at these incredible stats. 86% of businesses ...
Marketing Strategies for Lean Times
"Seen properly, everything that happens—be it an economic crash or a personal tragedy—is a chance to move forward. Even if it is on a bearing ...
Marketing Made SMART
"If you don't know where you are going, you will probably end up somewhere else." – Lawrence J. Peter Who hasn't sat through (endured) a ...
