Spring is in the air, breathing new life into people and homes—and businesses, too. Yep, the urge to brush off the winter doldrums can also refresh your company’s marketing efforts. In fact, there’s no better time of year than spring to incorporate a seasonal business check-up. It’s a bit of spring cleaning to dust off the winter blahs and embrace the energy of a new season.

As the first quarter draws to a close, schedule some time to do a thorough corporate check-up. Then assess these marketing plan components to see how they could benefit from a bit of spring cleaning.

Scour your website for these problems

  • Out-of-date content.

Nothing turns potential customers away quicker than an untended website. A site rife with past promotions and last season’s events telegraphs either ineptitude or unprofitability. And neither message will prompt would-be customers to stick around.

  • Inaccurate staff details.

Bob retired months ago, and Jim was promoted to fill his shoes. You know that, but does the public? If Bob’s smiling face still welcomes folks to Company ABC, it’s his email address that potential customers will contact for more information. Site visitors should be able to count on an accurate company roster—from the C-suite to customer service.

Because the best-laid plans may go awry, review your marketing action plan in terms of these questions

  • Where are we with campaign timelines?
  • Have the pieces fallen into place or become scattered?
  • Do current results suggest we’re on the right track or headed for derailment?

Tweaks and adjustments to deadlines, timelines, processes, or procedures can save a stalled or stagnant promotion from slipping into failure.

Check-in with individual team members

Even when everything looks good on paper, the folks actively involved in marketing initiatives may have suggestions or concerns. For instance, Janet noticed a pattern that she finds a bit worrisome. Ben feels that combining Plan A and Plan B would net greater results. Prioritize your team’s input and be willing to reassess and make adjustments.

Spruce up social media

Keeping up with multiple social media accounts can be a time-consuming endeavor. It’s easy to fall behind in creating events, posting relevant content, and following up on comments. So, set aside time to review each account, specifically analyzing these concerns:

  • What is the ratio between “sales pitch” posts versus helpful posts for followers?
  • What type of posts garner the most engagement?
  • Do your cover and profile photos tell your brand’s best story?
  • Are you invested in the platforms that best suit your products and services? (Your “best platform” list will periodically shift as your mission and preferred platforms evolve.)

And while you’re meandering around the various social media platforms, check the competition. How are they connecting with, engaging, and retaining their audience? Let their efforts spur your creativity.

Sit down with the stats

Maybe, numbers, graphs, or analytics jumpstart your thought processes. Or maybe you avoid such information like the plague. Either way, it’s easy to get caught up in the company’s daily happenings and put off digging into the stats. Or, maybe you’ve never sufficiently understood that data to recognize its value. It’s simple. Schedule a stat session the same as you do staff meetings. Admit that staring at pages of numbers gets on your nerves. Then select someone with a fondness for numbers to share their skill with you.

At ASJ Partners, we understand the value of constantly reviewing marketing strategies to fit your company’s brand in the current economic environment. Our customized, comprehensive marketing strategies help recruiting and staffing agencies nationwide push their brand to the top. Reach out to our team of experienced marketers today. They are standing by to partner with your agency in making 2023 your best year yet.