3 Digital Marketing Strategies for 2020
What were once nothing more than ambitious, yet at the same time ludicrous, notions—AI, data-driven marketing, and voice search—today find themselves on the top rungs ...
Strategies for Cultivating a Positive Online Reputation
“It takes twenty years to build a reputation and five minutes to ruin it.” - Warren Buffett The first order of business is to bust ...
The Scoop on ADA Compliance for Websites
In 2019, ADA website lawsuits rose 181% over those filed in 2018. Targeting 2285 websites operated by companies such as Sephora, Helzberg Diamonds, The Home Depot, and Chick-fil-A, the ...
Don’t Attempt to Market Without a Plan
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE ...
How Indeed’s Announcement Changes the Recruiting Game
Part 2 Most of us aren’t fans of change. Sometimes it’s the time, energy, and decision-making that goes with switching things up that we resist. ...
How Indeed’s Announcement Changes the Recruiting Game
Part 1 Are you scrambling to come up with a game plan because of Indeed’s recent job posting policy change? As of January 7, 2019, ...
Marketing in 2019
As we ponder what worked, and didn’t work, in the marketing world in 2018, we nod in not-surprised-at-all fashion even as our eyes widen in ...
The Changing World of Social Media Marketing
Are you keeping up with the changes in social media marketing? Maybe you were late to the party and are just getting your feet wet ...
A History Lesson on Black Friday
The term Black Friday, which we know and love in 2018, did not always refer to the Friday following the Thursday Thanksgiving holiday. In fact, ...
To Trend or Not to Trend?
Trends come and go so fast it’s like trying to monitor a cluster of spinning tops. While some are taking off, others are slowing to ...
