Marketing Strategies: Narrow vs. Broad
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. ...
Branded Content: What It Is and How to Create It
"Your brand is the single most important investment you can make in your business." –Steve Forbes Gone are the days when unending ...
Don’t Forget About Marketing to Dads
"A good father is one of the most unsung, unpraised, unnoticed, and yet one of the most valuable assets in our society." — Billy Graham ...
Alternatives to Facebook . . . Say What?
"The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it." --Alexis Ohanian, Reddit cofounder It's the ...
Marketing 101 For a Candidate-Driven Market
With a HELP WANTED or NOW HIRING sign in every window, candidates have a multitude of options when pursuing a job. So many choices that ...
Marketing with YouTube
"Marketing is no longer about the stuff that you make but about the stories you tell." –Seth Godin Already the most popular video platform globally, ...
The Lowdown on Influencer Marketing
Once a buzzword that pointed almost exclusively toward celebrity endorsements, influencer marketing has graduated to an established form of online marketing that reaches beyond the ...
The HOW and WHY of Hosting a Virtual Job Fair
“Great vision without great people is irrelevant.” – Jim Collins, Good to Great Chances are, that at some point in your life, a person of influence encouraged ...
Covid-19’s Impact on Marketing
"The secret of change is to focus all of your energy, not on fighting the old, but on building the new." – Socrates Quick—name three ...
Social Media Marketing and Small Business – Part 2
In case you’ve stalled out on social media marketing since last month’s discussion, here are a few more stats to get you back on track. Global internet ...
