Reputation Management
“Reputation,” defined by the Oxford English Dictionary, is the generally held belief or opinion about someone or something. Notice there’s no mention of facts or ...
How Best to Connect with 2023’s Job Seeker
Poll after poll reveals that a lot of folks hope to switch things up on the job front in 2023. In fact, a recent Monster ...
Spring Marketing Check-up
Spring is in the air, breathing new life into people and homes—and businesses, too. Yep, the urge to brush off the winter doldrums can also ...
Striving for Life-Work Balance in 2023
The age-old challenge of balancing life and work took on new meaning when the pandemic made working from home the new normal. While some employees ...
Alternatives to Facebook . . . Say What?
"The social-media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it." --Alexis Ohanian, Reddit cofounder It's the ...
Marketing Guidance for 2022 from Those-in-the-Know
The unpredictability of everything, from staffing woes to supply chain challenges, not to mention the rearing-its-ugly-head-again COVID-19 virus, has all of us peering into an ...
The Wonderful World of Influencer Marketing
"People can break through the noise. People trust people. Influence is about relationships." — Ty Heath @tyrona The COVID-19-induced lockdown shined a huge, glaring spotlight ...
4 Tips for Growing your Brand with Networking
The key to brand success is, of course, awareness. But awareness can go both ways. A business can be “known” for shoddy workmanship, sloppy customer ...
Marketing 101 For a Candidate-Driven Market
With a HELP WANTED or NOW HIRING sign in every window, candidates have a multitude of options when pursuing a job. So many choices that ...
Social Media Marketing and Small Business – Part 1
If you think social media marketing is just for big companies with an advertising team/department and a big marketing budget, you’re wrong. If you think ...
