4 Strategies to Impact Your Brand’s Perception
Customer perception matters—now more than it ever has. With folks in a continual frenzy about something, blasting their opinions across social media 24/7, ever-ready to ...
Dealing with Negative Online Reviews
“If someone leaves me a bad review, I briefly fantasize about pushing them down a well.” –Lisa Hanawalt While this quote inspires a chuckle, the ...
A Salute to Labor Day and the Staffing Industry
September 2, 2019, marks the 125th anniversary of Labor Day in the U.S. Many folks recognize and celebrate the Labor Day holiday for the end-of-summer ...
Deciphering the World of Marketing Buzzwords
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and ...
The WHY and HOW of Market Research
While many consumers thoroughly research every product they purchase, others are “whim shoppers,” choosing what as well as the when and whereas the fancy strikes ...
FREE and Low-Budget Marketing Tips for Small Businesses
“Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor The dilemma facing every small business: determine the ...
Marketing to Millennials – Part 1: Do You Speak Millennial?
Is that even a thing? If you have to ask that question, you are woefully uninformed about the world in which we live today. Yes, ...
How Important Are Reviews?
We live in a day when online reviews can make or break a business. Even businesses who serve a localized customer base and derive a ...
