Marketing 101 For a Candidate-Driven Market
With a HELP WANTED or NOW HIRING sign in every window, candidates have a multitude of options when pursuing a job. So many choices that ...
Employment vs. Unemployment: What’s Ahead for 2021
We’ve come a long way, baby, but there’s still progress to be made, work to be done. Or rather, we wish there was more work ...
Marketing Strategies for the New Normal that is 2021
Can you remember back to the early days of 2020? January—record low unemployment. February—a general all-systems-go environment across the staffing industry. And then came the ...
Time for a 2021 Website Check-up
Crucial questions are begging to be answered as this bright, shiny new year gets underway. Could your website use an update? Is a major overhaul ...
COVID-19 and the Staffing Industry: The Realities, the Recovery
"Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to ...
COVID-19 and the Loss of the Personal Touch
First, it was the digital age, introducing more and better means for communication and “connecting” that did not necessitate a face-to-face or voice-to-voice encounter. With ...
The Psychology of Personality Meets Marketing
It appears to be the new game in town, with mentions popping up across social media. The Enneagram Test. First, it's not exactly new. Its ...
Marketing with YouTube
"Marketing is no longer about the stuff that you make but about the stories you tell." –Seth Godin Already the most popular video platform globally, ...
The Lowdown on Influencer Marketing
Once a buzzword that pointed almost exclusively toward celebrity endorsements, influencer marketing has graduated to an established form of online marketing that reaches beyond the ...
The HOW and WHY of Hosting a Virtual Job Fair
“Great vision without great people is irrelevant.” – Jim Collins, Good to Great Chances are, that at some point in your life, a person of influence encouraged ...
