Staffing Agency Strategies: Beating the Competition
“Be curious. Use data. Leverage imagination. Be an expert. Be an enthusiast. Be authentic. Know your competition.” —Jim Stroud, HR consultant, speaker, and author ...
Branded Content: What It Is and How to Create It
"Your brand is the single most important investment you can make in your business." –Steve Forbes Gone are the days when unending ...
The Wonderful World of Influencer Marketing
"People can break through the noise. People trust people. Influence is about relationships." — Ty Heath @tyrona The COVID-19-induced lockdown shined a huge, glaring spotlight ...
The Scoop on ADA Compliance for Websites
In 2019, ADA website lawsuits rose 181% over those filed in 2018. Targeting 2285 websites operated by companies such as Sephora, Helzberg Diamonds, The Home Depot, and Chick-fil-A, the ...
Don’t Attempt to Market Without a Plan
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE ...
3 Marketing Mistakes to Avoid
In the complex, always-something-new world of marketing, it’s tough to know what to do and when, to get the most bang for your buck. In ...
Inspiring Gratitude in the Workplace
“Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” — William Arthur Ward, motivational speaker, and ...
A Website Check-Up: 4 Strategies for Driving Traffic to Your Website
Without a doubt, your staffing firm’s most important marketing tool is the company website. In our “Google” everything society, your site is where 4.33 billion ...
Is Reddit for You?
“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin The chances are high that you know ...
Cold Calling: How to Make It Work for You
Does cold calling give you the shivers? It doesn’t have to. Now, of course, some people say cold calling is an archaic way to find ...
