Reputation Management
“Reputation,” defined by the Oxford English Dictionary, is the generally held belief or opinion about someone or something. Notice there’s no mention of facts or ...
The Gift that Keeps Giving
What are the best gifts to both give and receive? Ones that bring joy, again and again, continuing to give long past the awe of ...
3 Ways to Elevate the Customer Experience in 2023
Make 2023 the year of the customer experience with a focus on these strategies. Make personalization a priority We love to be seen and heard, ...
The Do’s and Don’ts to Outstanding Print Collateral
It’s true we live in a digital, online, 24/7 age. But that fact hasn’t stopped the flow of printed marketing material from flooding mailboxes, desks, ...
Marketing Strategies for Lean Times
"Seen properly, everything that happens—be it an economic crash or a personal tragedy—is a chance to move forward. Even if it is on a bearing ...
Marketing Made SMART
"If you don't know where you are going, you will probably end up somewhere else." – Lawrence J. Peter Who hasn't sat through (endured) a ...
Winning Recruitment Marketing Tactics
The struggle is real and tangible as recruiting and staffing firms wage war to pull in top talent. What tactics will cast the widest and ...
6 Ways to Utilize Fall as a Marketing Tool
AH, the joys of autumn. The cooler weather, the beauty of the changing leaves, and the fun of football games. Don't forget fall festivals and, ...
Using Chatbots to Provide a Better Candidate Experience
“If you picture the journey of chatbots from the 1960s to now, you can see that what was once a fantasy of being able to ...
Stop Justifying Poor Customer Service Because of the Pandemic
A lot of people have fancy things to say about customer service, but it's just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity. --Leon ...
