AH, the joys of autumn. The cooler weather, the beauty of the changing leaves, and the fun of football games. Don’t forget fall festivals and, of course, all things pumpkin spice. There’s so much to love about this season that tames summer craziness and gathers folks back to hearth and home with a contented sigh.

Businesses would do well to get on board with a variety of fall-themed marketing ventures. Because it would be a shame not to take advantage of all the warm fuzzies this feel-good season offers. So, get the team into the autumn mode with these fun, fall-themed promotions.

  • Display your autumn spirit with a decorated shopfront

A little creativity paired with the bright colors of fall can turn your shopfront into a warm invitation to check out your services. Eye-catching, attention-grabbing splashes of oranges, golds, and rust can introduce your brand or offer an always-welcome reminder of your presence in the community.

  • Give your website a fall flair

Enlist the help of the fall hues that best accent your brand colors to add some autumn warmth to your website. Folks like seeing the human side of businesses, and celebrating the seasons is an easy way to do that.

  • Go full-fall-spirit across social media

Engage your audience and entice new followers with an all-out-autumn emphasis across your social media channels. Mix fall-themed posts among your regular company posts, including announcements about fall happenings in the area and ideas for fall crafts or recipes. Share pics of the kids, or staff, decked out for Halloween. Think about the shareability factor. One of the best ways to lure new folks to your business profile is by posts that your current followers will share with their friends – introducing your company to a new audience. And all you had to do was share Grandma’s award-winning pumpkin bread recipe.

  • Host a “Fall Recipe Round-Up”

Speaking of Grandma’s recipes, folks love to share their family’s favorite recipes chock-full of autumn’s bountiful produce, including zucchini, pumpkins, and apples. So, give them a platform (your website), create clever categories (oldest recipe, fewest ingredients, kid-friendly, most creative), and encourage people of all ages to submit a recipe. Post the winning recipes on your website and social media (secure permission, of course). Finally, offer a local-establishment gift card to the winners.

  • Host a “Colors of Autumn” photo contest

Like the recipe round-up, the goal is to engage the community and beyond, driving them to your website. Use social media accounts, company newsletters, email signatures, etc., to promote the contests and, with permission, share the winnings pics everywhere. The prize? The top photo gets displayed in the waiting room or shopfront window.

  • Host a “Why I Like Fall” essay contest

Team up with the local elementary school for a school-wide or grade-specific writing adventure. Businesses that are involved with schools and the community always get noticed. Teachers will love the out-of-the-box educational opportunity, parents will love the community-mindedness of the endeavor, and your company will harvest bushels of positive vibes.

Teaming up with ASJ Partners means they’ve got your back through every season. Their expert marketing strategists can assist you in fashioning winning marketing campaigns all year. So what are you waiting for? Connect with us today.