What are the best gifts to both give and receive? Ones that bring joy, again and again, continuing to give long past the awe of those first-unwrapped moments. Those are the best presents to gift and to get.

Content that features, brings awareness to, and markets your brand can be like that most sought-after, long-giving Christmas gift. It can give a return again and again throughout the year and even span multiple years. If crafted thoughtfully and with a keen sense of what your audience needs and wants always top of mind, this wonder tool known as “evergreen content” can hugely impact your staffing firm’s success.

What makes the best, most effective “evergreen” content? Topics that are useful, helpful, and practical for the long haul, with a long shelf life. Content that feels fresh and up-to-date, focusing on themes that will reel in the target audience again and again with little to no ongoing effort on your part.

The appeal of evergreen content is that it stands ready to introduce new searchers to your brand. For instance, a focused blog post on “5 Ways to Make a Stellar First Impression at your Next Job Interview” will draw job seekers all year to a staffing agency’s website. Then, with just a few tweaks to freshen the content and an updated title, the content will continue to attract those on the prowl for a new job a year from now.

The key is to produce content that is uber-useful to your target audience. What kind of content will interest job seekers? Anything from resume and interview tips to insights on workplace productivity and how to improve teamwork skills will resonate with those on the employee side of the equation. While they’re soaking up your relevant, helpful content, all the services your agency offers job seekers will be front and center.

And what about those on the other side of the staffing equation? Content themed around topics such as how to build an appealing company culture, attract the best and the brightest employees, or make work-from-anywhere options benefit both employer and employees will beckon business owners and HR managers to your website. Introduce them to the perks of contracting with your team to meet their staffing needs.

Consider these tips when creating content that will genuinely keep giving long after posting.

  • Address high-impact topics
  • Provide in-depth, deep dives on relevant themes
  • Offer Subject matter your target audience relates to
  • Prioritize topics that meet an ongoing felt need for this audience

Let ASJ Partners spearhead your marketing efforts to make your agency Sell More, Win More, Grow More, and Be Found More. We are experts at accelerating revenues for Staffing and Recruiting Firms through unique, customized, and highly targeted marketing programs. Contact our team today to see how a partnership with us can boost your brand.