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Marketing Lessons Learned from the Pandemic

Posted on: December 14, 2020

“These are the times that try men’s souls.” So penned Thomas Paine during the American Revolution. Nearly two hundred fifty years later, the sentiment of those long-ago words feels all too real,…


COVID-19 and the Staffing Industry: The Realities, the Recovery

Posted on: November 11, 2020

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into…


COVID-19 and the Loss of the Personal Touch

Posted on: November 5, 2020

First, it was the digital age, introducing more and better means for communication and “connecting” that did not necessitate a face-to-face or voice-to-voice encounter. With the fingertip ability to chat, comment, link,…


Excellence in Leadership: The Sink or Swim Factor

Posted on: October 23, 2020

“Leadership is the ability to facilitate movement in the needed direction and have people feel good about it.”  – Tom Smith, Bestselling Author, Co-Founder, Partners in Leadership  Strong, capable leadership has always…


The Psychology of Personality Meets Marketing

Posted on: October 8, 2020

It appears to be the new game in town, with mentions popping up across social media. The Enneagram Test. First, it’s not exactly new. Its origins date back many moons ago according…


Marketing with YouTube

Posted on: September 23, 2020

“Marketing is no longer about the stuff that you make but about the stories you tell.” –Seth Godin Already the most popular video platform globally, YouTube has gained even greater viewership since…


The Lowdown on Influencer Marketing

Posted on: September 9, 2020

Once a buzzword that pointed almost exclusively toward celebrity endorsements, influencer marketing has graduated to an established form of online marketing that reaches beyond the realm of celebrity promoters. So, what exactly…


The HOW and WHY of Hosting a Virtual Job Fair

Posted on: August 21, 2020

“Great vision without great people is irrelevant.”  – Jim Collins, Good to Great  Chances are, that at some point in your life, a person of influence encouraged you to adopt a “roll with the…


Test Your Staffing Industry IQ

Posted on: August 6, 2020

Just for fun, kick back and check out this compilation of staffing industry facts and figures formatted into a quiz. 1. The modern birth of the staffing industry dates back to the…


Staffing Firms Strategies to Weather the Economic Turndown

Posted on: July 28, 2020

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands in times of challenge and controversy.” —Martin Luther King, Jr. According…



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