Whether you label them resolutions, goals, aims, or objectives, it’s not the name that’s important. Instead, what matters is proving your commitment and the strength of your intent by active follow-through. So, whatever you call your action plan, consider how one, two, or all three of these strategies can either jump-start or complement your 2023 marketing plan.

  • Reintroduce your brand story

The focus here is two-fold. First, to “reintroduce” means to get the word out there again. There will always be new folks in your area or people just now in need of your product or services. Plus, the been-around-awhile folks may need a refresher!

And then revisit your brand’s story, fleshing it out with all the feel-good and human factor elements we emotional creatures love. When folks come upon a brand story that resonates with them, they are more likely to buy immediately and remember that company in the future.   

  • Seek more feedback

Whether you employ online reviews, a suggestion box, or an email or social media poll, people like sharing their opinions, and they like it even more when you invite them to do so. Seeking feedback allows you to glean valuable insights while also engaging customers and making them feel happy. What could be better? And the more connected customers feel to your brand, the more likely they’ll take the time to leave a review. 

  • Review your hashtag strategy

Hashtag strategies vary across social networks, so it pays to steer clear of a one-size-fits-all approach. And be sure to keep up with the latest research since platforms will periodically tweak their what-works-best strategies.

Some current hashtag best-practice suggestions include the following:

  • While Instagram allows up to 30 hashtags per post, research pegs the optimal number as 3–5.
  • For Twitter, the platform suggests sticking to 1–2 targeted hashtags that do not include brand slogans. 
  • Your best bet is to skip trending hashtags and use only the tags most relevant to your content. But if you can’t find a relevant hashtag, you can instead select an unrelated one specific to your brand.