Why Engaging Moms Matters in Marketing
"Mothers are like glue. Even when you can't see them, they're still holding the family together." — Susan Gale What Mom says goes. When Mom talks, ...
Women Disappearing from the Workforce
In 2020, millions of women left the workforce as COVID-19 clamped down on the country like a vise. While many families initially finagled schedules to ...
Quiet Hiring: Who Benefits the Most?
“Recruitment is marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.” – Matthew Jeffrey, global ...
How Best to Connect with 2023’s Job Seeker
Poll after poll reveals that a lot of folks hope to switch things up on the job front in 2023. In fact, a recent Monster ...
Spring Marketing Check-up
Spring is in the air, breathing new life into people and homes—and businesses, too. Yep, the urge to brush off the winter doldrums can also ...
Put a Spring in Your Hiring Practices
Some economists and career experts think recent layoffs and hiring freezes indicate a softening job market. But many industries continue to face staffing shortages, ...
The Two Faces of Value in Marketing Strategies
"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money ...
Influencer Marketing Trends for 2023
Influencer marketing works. We’ve seen it proven time and again—sometimes in very lucrative ways. But this strategic gem works for product promotion, employer brands, and ...
Striving for Life-Work Balance in 2023
The age-old challenge of balancing life and work took on new meaning when the pandemic made working from home the new normal. While some employees ...
3 New Year’s Resolutions to Incorporate into 2023 Marketing Strategies
Whether you label them resolutions, goals, aims, or objectives, it’s not the name that’s important. Instead, what matters is proving your commitment and the ...
