A Peek at Marketing Predictions for 2023
“Stopping advertising to save money is like stopping a watch to save time.” -- Henry Ford What will be in and what will be out in ...
Marketing Made SMART
"If you don't know where you are going, you will probably end up somewhere else." – Lawrence J. Peter Who hasn't sat through (endured) a ...
Winning Recruitment Marketing Tactics
The struggle is real and tangible as recruiting and staffing firms wage war to pull in top talent. What tactics will cast the widest and ...
The Skinny on Relationship Marketing
“Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them ...
COVID-19 and the Loss of the Personal Touch
First, it was the digital age, introducing more and better means for communication and “connecting” that did not necessitate a face-to-face or voice-to-voice encounter. With ...
The Psychology of Personality Meets Marketing
It appears to be the new game in town, with mentions popping up across social media. The Enneagram Test. First, it's not exactly new. Its ...
Marketing with YouTube
"Marketing is no longer about the stuff that you make but about the stories you tell." –Seth Godin Already the most popular video platform globally, ...
The Lowdown on Influencer Marketing
Once a buzzword that pointed almost exclusively toward celebrity endorsements, influencer marketing has graduated to an established form of online marketing that reaches beyond the ...
The HOW and WHY of Hosting a Virtual Job Fair
“Great vision without great people is irrelevant.” – Jim Collins, Good to Great Chances are, that at some point in your life, a person of influence encouraged ...
Staffing Firms Strategies to Weather the Economic Turndown
“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands in times of challenge ...
