COVID-19 and the Loss of the Personal Touch
First, it was the digital age, introducing more and better means for communication and “connecting” that did not necessitate a face-to-face or voice-to-voice encounter. With ...
The Psychology of Personality Meets Marketing
It appears to be the new game in town, with mentions popping up across social media. The Enneagram Test. First, it's not exactly new. Its ...
To Trend or Not to Trend?
Trends come and go so fast it’s like trying to monitor a cluster of spinning tops. While some are taking off, others are slowing to ...
Logos – Part II
Logos should be striking and captivating, memorable and impressive. Everyone knows that already, right? It’s the "how to" make it happen part that can stump ...
What’s in a Logo?
Recently a friend relayed an experience with her grandson that emphasized the significance of logos. As she drove into her drive, her six-year-old grandson hollered ...
5 strategies for Marketing with Facebook Videos
The job of all marketing endeavors is to make a lasting impression by capturing the consumer’s attention. To hook them and reel them in with ...
The Why and How of Local Marketing
While there’s no official verbiage that defines “community marketing”, Healthcare Success proposes this definition: Community marketing seeks to engage with and attract prospective customers on ...
How to Generate Business-Driving Reviews
“While it’s true that today’s consumers have notoriously short attention spans and a million other things to do besides writing reviews, they do want to ...
How Important Are Reviews?
We live in a day when online reviews can make or break a business. Even businesses who serve a localized customer base and derive a ...
Customer Service Practices that Help/Hinder Marketing Efforts
Before you can leverage customer service as a marketing strategy, it’s crucial to get a grasp on what top-notch customer relations means. But it’s even ...
