COVID-19 and the Loss of the Personal Touch
First, it was the digital age, introducing more and better means for communication and “connecting” that did not necessitate a face-to-face or voice-to-voice encounter. With ...
The Psychology of Personality Meets Marketing
It appears to be the new game in town, with mentions popping up across social media. The Enneagram Test. First, it's not exactly new. Its ...
Marketing with YouTube
"Marketing is no longer about the stuff that you make but about the stories you tell." –Seth Godin Already the most popular video platform globally, ...
The Lowdown on Influencer Marketing
Once a buzzword that pointed almost exclusively toward celebrity endorsements, influencer marketing has graduated to an established form of online marketing that reaches beyond the ...
The HOW and WHY of Hosting a Virtual Job Fair
“Great vision without great people is irrelevant.” – Jim Collins, Good to Great Chances are, that at some point in your life, a person of influence encouraged ...
The Changing World of Social Media Marketing
Are you keeping up with the changes in social media marketing? Maybe you were late to the party and are just getting your feet wet ...
To Trend or Not to Trend?
Trends come and go so fast it’s like trying to monitor a cluster of spinning tops. While some are taking off, others are slowing to ...
5 strategies for Marketing with Facebook Videos
The job of all marketing endeavors is to make a lasting impression by capturing the consumer’s attention. To hook them and reel them in with ...
The Why and How of Local Marketing
While there’s no official verbiage that defines “community marketing”, Healthcare Success proposes this definition: Community marketing seeks to engage with and attract prospective customers on ...
How to Generate Business-Driving Reviews
“While it’s true that today’s consumers have notoriously short attention spans and a million other things to do besides writing reviews, they do want to ...
