Covid-19’s Impact on Marketing
"The secret of change is to focus all of your energy, not on fighting the old, but on building the new." – Socrates Quick—name three ...
Social Media Marketing and Small Business – Part 2
In case you’ve stalled out on social media marketing since last month’s discussion, here are a few more stats to get you back on track. Global internet ...
Strategies to Promote Better Decision-Making in 2020
“YOU decide what your limits are, and YOU decide your level of success. You are responsible for the time that you spend on this planet.” ...
Social Media Marketing and Small Business – Part 1
If you think social media marketing is just for big companies with an advertising team/department and a big marketing budget, you’re wrong. If you think ...
The Dos and Don’ts of Video Conference Calls
In a matter of weeks, our world has adopted an entirely new everyday vocabulary. Included are phrases such as “social distancing,” “self-isolation,” and a much ...
3 Digital Marketing Strategies for 2020
What were once nothing more than ambitious, yet at the same time ludicrous, notions—AI, data-driven marketing, and voice search—today find themselves on the top rungs ...
The Scoop on ADA Compliance for Websites
In 2019, ADA website lawsuits rose 181% over those filed in 2018. Targeting 2285 websites operated by companies such as Sephora, Helzberg Diamonds, The Home Depot, and Chick-fil-A, the ...
Don’t Attempt to Market Without a Plan
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE ...
3 Marketing Mistakes to Avoid
In the complex, always-something-new world of marketing, it’s tough to know what to do and when, to get the most bang for your buck. In ...
What’s Trending for the 2019 Holiday Season?
With this year’s official Holiday Season being six days shorter than the 2018 season, you may still be scrambling to get with the program. So, ...
