The Psychology of Personality Meets Marketing
It appears to be the new game in town, with mentions popping up across social media. The Enneagram Test. First, it's not exactly new. Its ...
Marketing with YouTube
"Marketing is no longer about the stuff that you make but about the stories you tell." –Seth Godin Already the most popular video platform globally, ...
The Lowdown on Influencer Marketing
Once a buzzword that pointed almost exclusively toward celebrity endorsements, influencer marketing has graduated to an established form of online marketing that reaches beyond the ...
The HOW and WHY of Hosting a Virtual Job Fair
“Great vision without great people is irrelevant.” – Jim Collins, Good to Great Chances are, that at some point in your life, a person of influence encouraged ...
The Dos and Don’ts of Video Conference Calls
In a matter of weeks, our world has adopted an entirely new everyday vocabulary. Included are phrases such as “social distancing,” “self-isolation,” and a much ...
A Business-with-Compassion Response to the Coronavirus Pandemic
"Remember, despite all the current events, there is no crying in baseball." — Actor Tom Hanks, recovering from coronavirus in Australia Despite what feels like a ...
Strategies for Cultivating a Positive Online Reputation
“It takes twenty years to build a reputation and five minutes to ruin it.” - Warren Buffett The first order of business is to bust ...
The Scoop on ADA Compliance for Websites
In 2019, ADA website lawsuits rose 181% over those filed in 2018. Targeting 2285 websites operated by companies such as Sephora, Helzberg Diamonds, The Home Depot, and Chick-fil-A, the ...
Don’t Attempt to Market Without a Plan
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE ...
3 Marketing Mistakes to Avoid
In the complex, always-something-new world of marketing, it’s tough to know what to do and when, to get the most bang for your buck. In ...
