Branded Content: What It Is and How to Create It
"Your brand is the single most important investment you can make in your business." –Steve Forbes Gone are the days when unending ...
4 Tips for Growing your Brand with Networking
The key to brand success is, of course, awareness. But awareness can go both ways. A business can be “known” for shoddy workmanship, sloppy customer ...
A Salute to Labor Day and the Staffing Industry
September 2, 2019, marks the 125th anniversary of Labor Day in the U.S. Many folks recognize and celebrate the Labor Day holiday for the end-of-summer ...
Deciphering the World of Marketing Buzzwords
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and ...
The WHY and HOW of Market Research
While many consumers thoroughly research every product they purchase, others are “whim shoppers,” choosing what as well as the when and whereas the fancy strikes ...
FREE and Low-Budget Marketing Tips for Small Businesses
“Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor The dilemma facing every small business: determine the ...
Marketing to Millennials – Part 2: 4 Proven Strategies
“As a marketer, it’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing ...
The HOW and WHY of Vetting Talent
"The moment you feel the need to tightly manage someone, you have made a hiring mistake. The best people don't need to be managed. Guided, ...
Marketing to Millennials – Part 1: Do You Speak Millennial?
Is that even a thing? If you have to ask that question, you are woefully uninformed about the world in which we live today. Yes, ...
4 Culprits to ROI from Social Media
In anticipation of claiming their piece of the giant social media empire, businesses across the board are diving deep into the social media marketing pool. ...
