The Low Down on FOMO: Fear of Missing Out
The fear of missing out afflicts us all. While some personalities do lean toward "FOMO" a bit more, everyone gets that nagging stab from time ...
Sincere “Giving Back” as a Marketing Strategy
Folks get involved, rolling up their sleeves, getting down to work, and opening their wallets because it’s the right thing to do. Communities and organizations ...
Utilizing the Psychology of Color in Marketing
A young lad latched onto the color red. His favorite pieces of clothing were dominated by the bold color, which happened to look quite striking ...
“Can I use pay-per-click campaigns to recruit quality talent?”
Why, yes, you can! PPC advertising packs a powerful punch when reaching out to candidates via digital messaging. Here’s a brief look at some of ...
Marketing Guidance for 2022 from Those-in-the-Know
The unpredictability of everything, from staffing woes to supply chain challenges, not to mention the rearing-its-ugly-head-again COVID-19 virus, has all of us peering into an ...
Client Appreciation Tips
The holiday season tends to warm our hearts and fill our thoughts with appreciation for the people in our lives. So naturally, we look for ...
The Labor Shortage Meets Versus the Holiday Shopping Season
Between supply chain disruptions and massive labor shortages, one can't help but wonder how it will impact this year's holiday shopping season. To say retailers ...
4 Tips for Growing your Brand with Networking
The key to brand success is, of course, awareness. But awareness can go both ways. A business can be “known” for shoddy workmanship, sloppy customer ...
Marketing 101 For a Candidate-Driven Market
With a HELP WANTED or NOW HIRING sign in every window, candidates have a multitude of options when pursuing a job. So many choices that ...
3 Proactive Strategies for Navigating The Great Resignation
“Now is the time for us to look after the people who work for us. When a company steps up at a time like this, ...
