Why, yes, you can!

PPC advertising packs a powerful punch when reaching out to candidates via digital messaging. Here’s a brief look at some of the pluses, you know, just in case you need more convincing.

  • Views are FREE. So, you’ll only pay if an interested candidate follows through with a click, which reserves your budget for those interested enough in the position to click.
  • Set up tends to be simple.
  • The access to tracking and reports specific to your campaign helps determine the ROI.

Now, to maximize this powerful tool, you’ll want to take a deep dive into all the ad networks out there to get an idea of where your recruiting efforts would reach the widest, most interested audience. So, we’ll take a peek at a few of the most popular ones here.

Facebook Ads

The social media giant offers a PPC network through its Facebook Ads arm. Because the platform isn’t search-based, it instead utilizes a targeted approach centered around user-specific info such as interests, location, and factors such as age, education level, or behaviors.

Facebook Lead Generation

Especially if your business already has an active, engaged presence on Facebook, check out Lead Generation. Take Facebook’s targeting approach a step further with the help of your ATS list, and then take advantage of their streamlined application process.

Google Map Ads

If leading foot traffic to your location is the goal, go with a Google Map ad that promotes your business with a pin on the map that features your logo.

YouTube Ads

Check out all the options this hugely popular entertainment site has to offer in the way of advertising, utilizing ads that will tell your unique story with engaging video and a strong message.

Regardless of the network(s) you choose, several key factors will impact the success of a PPC recruiting campaign, two of them being the landing page and keywords.

Think well-designed, optimized, and rife with relevant content when it comes to the all-important landing page. You want that first, second impression to wow. Relevancy and overall appeal will increase the likelihood of conversion; the more conversions, the less expensive the per conversion rate.

Keywords do the heavy lifting, so they’ve got to be spot on. For starters, think focused and specific with a nod towards long-tail keywords. Resist keywords that are too general in favor of phrases that target specific positions and locations. Do several practice runs with words and phrases that you think your target audience might use when doing a job search. Note the results and use the insights to help you craft the most effective keywords.

This brings up the subject of analytics and how to track effectiveness. In addition to the network’s analytics, consider using a telephone number or email address unique to this specific ad to identify those reached by this campaign quickly.

At ASJ Partners, we know it’s all about reaching the right audience with timely, relevant content. Our team understands what that means specifically for the staffing and recruiting business. Because that’s all we do – it’s our specialized niche. So give us a call and talk to our team about what ASJ can do for your firm’s marketing efforts.