Are You Missing This Critical Element In Your Content Marketing Initiative?
“You must market your marketing” – Jay Baer, Convince and Convert If you’re a savvy marketer, you’re already actively engaging in content marketing. Unfortunately, many ...
The Power of Recommendation Marketing Part 2
In my last blog, I talked about the difference between interruption marketing (pop-ups, junk mail, TV, radio ads, etc.) and recommendation marketing. Though interruption marketing ...
Don’t Interrupt! The Power of Recommendation Marketing Part 1
No one likes being interrupted — especially when you are trying to catch the latest episode of Blacklist or read an article online. For years, ...
Reaching and Retaining Millennials – What Recruiters Need to Know about Generation Y
Millennials, Generation Y, and the Boomerang Generation are just some of the titles given to those born between 1980 and 2000. Millennials are often considered ...
4 Tips to Improve Your Social Media Cover Photo
Perhaps you haven’t thought about it much, but the cover photo (the large banner across the top of Facebook) on your social media pages makes ...
5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
“Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car salesman. It’s true that “sales” ...
How to Give Your Facebook Page a Holiday Makeover
A simple and affordable way to embrace this festive time of year is to coordinate your small business’s social media channels to reflect the holidays ...
5 Minute Website Checklist
Whether you are just building your website or looking to improve your existing site, there are a few key elements that help make your website ...
3 Ways to Find Free Photos for your Blog
Including photos in your blog and social media posts is essential. According to an infographic by Kissmetrics, posts with images receive 84% more clicks, 54% ...
