Utilizing the Psychology of Color in Marketing
A young lad latched onto the color red. His favorite pieces of clothing were dominated by the bold color, which happened to look quite striking ...
“Can I use pay-per-click campaigns to recruit quality talent?”
Why, yes, you can! PPC advertising packs a powerful punch when reaching out to candidates via digital messaging. Here’s a brief look at some of ...
What will Brand Building Look Like in 2022?
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." - Jeff Bezos Branding ...
Marketing Guidance for 2022 from Those-in-the-Know
The unpredictability of everything, from staffing woes to supply chain challenges, not to mention the rearing-its-ugly-head-again COVID-19 virus, has all of us peering into an ...
The Skinny on Relationship Marketing
“Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them ...
Client Appreciation Tips
The holiday season tends to warm our hearts and fill our thoughts with appreciation for the people in our lives. So naturally, we look for ...
The Wonderful World of Influencer Marketing
"People can break through the noise. People trust people. Influence is about relationships." — Ty Heath @tyrona The COVID-19-induced lockdown shined a huge, glaring spotlight ...
The Labor Shortage Meets Versus the Holiday Shopping Season
Between supply chain disruptions and massive labor shortages, one can't help but wonder how it will impact this year's holiday shopping season. To say retailers ...
The Changing Candidate Experience in 2021
"We see our [candidates] as invited guests to a party, and we are the hosts. So it's our job every day to make every important ...
4 Tips for Growing your Brand with Networking
The key to brand success is, of course, awareness. But awareness can go both ways. A business can be “known” for shoddy workmanship, sloppy customer ...
