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ASJ Partners Archive for November 2018

A History Lesson on Black Friday

Posted on: November 20, 2018

The term Black Friday, which we know and love in 2018, did not always refer to the Friday following the Thursday Thanksgiving holiday. In fact, the label once had a much more…

To Trend or Not to Trend?

Posted on: November 8, 2018

Trends come and go so fast it’s like trying to monitor a cluster of spinning tops. While some are taking off, others are slowing to a wobble. Few enjoy a genuinely sustained…

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