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Why Blog?

Posted on: April 19, 2017

Ten or so years ago, the question of the day was whether a company needed a website. Today most wouldn’t consider doing business without one. Now the discussion has shifted to blogging….


5 Tips to Improve Your Local SEO in 5 Hours

Posted on: April 5, 2017

Effort is important, but knowing where to make an effort makes all the difference. I’ve helped hundreds of local business owners bolster their SEO. In many instances, entrepreneurs have solicited my business…

Lessons to the Business World from Pokémon Go

Posted on: April 5, 2017

Less than a week after its launch(July 6, 2016), the augmented reality mobile exploration game Pokémon Go: Was installed on twice as many phones as Tinder Had double the engagement of Snapchat…

 Marketing vs. Ad Blocking: Who Will Win?

Posted on: March 22, 2017

Recent moves by Apple and Asus have the marketing world freaking out. Apple’s ad-blocking extensions to Safari via iOS 9 ushered in the capability to block advertising on smartphones. And Asus’s partnered…


Polish Your Email Manners and Communicate Better (Part Two)

Posted on: February 2, 2017

In the first post on email etiquette, we learned how to handle ourselves professionally in the email world without burning bridges. Now we’ll dig into the specifics of writing and formatting an…


Polish Your Email Manners and Communicate Better (Part One)

Posted on: January 27, 2017

When you were young, you were taught to say “Please” and “Thank you.” When you went out to get a job, you learned the importance of a firm handshake and professional attire….


Why You Need Generation X in Your Workforce

Posted on: January 19, 2017

Baby Boomers are retiring, Millennials are taking over the workforce, and Generation Z will step into the picture soon. But that doesn’t mean you should forget about the forgotten generation—Generation X. In…


Back to the Marketing Budget

Posted on: December 8, 2016

In the 1989 movie Back to the Future II, directed by Robert Zemeckis and written by Bob Gale, the main character time travels from the year 1985 to the year 2015, where…


Four Must-Dos Before a Career Fair

Posted on: November 11, 2016

Looking for a perfect candidate? Go to a job fair. There, you can meet candidates in person, talk with them, and look at their resume. You know right away if they’re qualified…


YouTube for Marketers

Posted on: October 13, 2016

YouTube is the second largest search engine in the world. It has more than 1 billion users, and people watch hundreds of millions of hours of content every day. Fifty-eight percent of…

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