With 2024 just around the corner, inquiring minds can’t help but wonder what lies ahead in the marketing world. It’s a sure bet that digital marketing will play a key role in promoting products and services. Let’s look at what’s set to dominate the digital marketing landscape in the year ahead.
1. Voice Search
The popularity of voice search is rising, which should surprise no one. It fits our convenience, time-saving mindset. Research indicates that 55% of our teenagers utilize voice search daily, and 20% of households own Alexa or Google Home speakers. There’s no doubt that voice-controlled devices are here to stay.
Improved technology has simplified the search process, making it even more appealing and alluring to those who may have resisted getting on board. And with Google reporting its voice search has a 95 percent accuracy rate, what’s not to love?
If folks use (and love) voice search, business websites, and content must be optimized for voice search. Focus on using natural language keywords and phrases that mirror how people talk in real life. Now’s the time to evaluate your website’s mobile-friendliness and ease of navigation, as most voice searches originate from mobile devices.
2. AI Tools
Technology continues to march on with huge impacts on the digital marketing landscape, with artificial intelligence (AI) being a dominant trend. AI-powered tools such as advanced chatbots that can deliver instant support in human-like responses offer substantial perks to both the consumer and the company utilizing this AI feature. Additional boosts to the customer experience, including personalized recommendations based on purchase history and chosen preferences, will foster both satisfaction and loyalty among consumers.
The benefits of AI-driven predictive analytics provide a vast, empowering impact to businesses in the form of real-time data that can drive better, quicker decisions. Analyzing the patterns and trends identified by AI algorithms allows marketers to target audiences with precise, tailored messages in an ultra-timely fashion. This extensive customer data assures improved conversion rates and the obvious next step of a noticeable increase in the return on investment.
3. Immersive Technologies
The increasing popularity of hot-ticket immersive technologies like virtual reality (VR) and augmented reality (AR) opens doors in the marketing world by including more engaging and interactive customer experiences.
VR can transport customers to different worlds complete with uber-cool, entertaining experiences and features that help students connect with learning materials on a deeper, more personal level.
AR offers the opportunity to overlay digital information in the real world. Think of the possibilities: trying on clothing before a purchase, checking out a new hairstyle before making an appointment at the salon, or exploring eyeglass styles from the comfort of home.
ASJ Partners can assist recruiting and staffing agencies in staying abreast of all the ways technology can benefit their marketing efforts. Let ASJ’s advertising specialists utilize the best that technology offers in comprehensive marketing campaigns that will highlight your brand’s unique place in the staffing industry. Contact us by telephone at 610.930.5300 or by email at weneedhelp@ASJpartners.com.
