“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin

If you love Facebook Business Suite, it’s time to get on board with their latest management tool. But, if you’re not up to speed with all that Meta Business Suite can do for your company’s online marketing efforts, then grab a seat and take notes. This one-stop-shop desktop or mobile tool offers improved business page management across multiple business accounts. And your entire team can now access the updated, bells-and-whistles features that outperform its predecessor, Facebook Business Manager. Providing centralized tools for connecting with customers across multiple profiles on Facebook, Instagram, and WhatsApp, Meta Business Suite has colossal potential. It could net your company more extensive and better results with a smoother, less time-intensive management process.

Here are the basic features Meta Business Suite offers:

  • Available via desktop or mobile applications with one easy-to-use dashboard.
  • Applicable to managing all owned or administrated accounts.
  • Accessible for viewing notifications and responding to messages ASAP.
  • Flexible enough to create and schedule a variety of posts, stories, and ads.
  • Convenient, at-your-fingertips insights on the go.
  • Comprehensive info you need to optimize your marketing decisions.

Be sure to check out the “more tools” section and dive into these other cool features:

  • Appointment calendar
  • Ad manager
  • Events manager
  • Instant forms
  • Media library

So, with all these capabilities at your fingertips, why not cash in on the convenience and effectiveness of consolidated access to the big social media performers?

Why not, indeed! Let’s take a peek at the reach of these hugely popular sites that fall under the new brand name Meta.

Third-quarter 2022 stats note that Facebook has nearly 3 billion monthly active users worldwide. This fact makes the social media giant a top-notch resource for building brand awareness, garnering sales, and expanding a company’s online influence.

Instagram, purchased by Facebook over a decade ago, ranks as the fifth most popular social media network. This popular photo-sharing platform boasts over 2 billion monthly active users worldwide.

In April 2022, WhatsApp’s unique active users worldwide jumped 6.4 percent from the previous year’s stats to 2.44 billion. As a result, this platform’s instant-messaging app snagged the title of the leading communication channel for global smartphone users in 2021.

What’s not to love about harnessing the power of these unique, Meta-owned networks on one easy-to-use dashboard? And best of all, Meta Business Suite is free!

With these thoughts in mind, what’s on the horizon for Meta?

In a word, the future revolves around the “metaverse”—a whole new incarnation of the Internet and computing. Meta stands poised on the brink of significant moves in this so-called metaverse. While other brands are dipping their toes into the metaverse as well, Facebook gets the credit for creating the buzz surrounding the term. If you’ve yet to wrap your head around exactly what the metaverse is, that’s fine. You’re not alone.

“The metaverse is a virtual world in which users, businesses, and digital platforms can exist and interact,” sums up Tres Dean. He likens it to a “longtime science-fiction dream made a reality,” describing it as “a digital world accessible via virtual reality headsets, populated by real people (often using digital avatars) and full of endless possibilities.”

As technological pioneers build on these ideas and carry them to the next level, there will be much more to learn and explore about the future metaverse.

There’s never been a better time than now, in 2023, to let ASJ Partners be your one-stop shop for all things marketing in the recruiting and staffing industry. We’ve got you covered with proven marketing strategies customized to your unique brand. Our team looks forward to ushering your business into the new year with a plan that will place and keep your brand at the forefront of your customers’ minds. So give us a ring or shoot us an email today!