Picture this: a prospect searches on the web for a staffing firm in his locale. Four firms show up in his Web query and he clicks on the top one, which is your firm. He looks at a few pages, spends maybe three minutes on your site, but then clicks out without having made a decision to register or apply. Sadly, the chances of the prospect returning to your site without prompting are almost nil.
Why would remarketing help?
However, in general, remarketing allows you to show ads to prospects who’ve previously visited your website. These ads “follow” your prospect as he browses the Web, thus increasing your chances of re-gaining the prospect’s interest and influencing him to connect.
It permits you to present him with relevant information across the Web, keeping your brand top of mind. Thus, remarketing keeps you engaged with your targeted audience, hopefully until he has made a “decision” to connect.
Besides dramatically improving your ROI, it also allows you to combine this tool with other marketing tools (such as demographics or keyword campaigns) to achieve higher conversions.
Additionally, remarketing “helps” your prospect perceive you have a special interest in him. In other words, it fosters the concept of relationship, which is the foundation of inbound marketing.
Tags are placed on specific pages in your site.
In remarketing, pages within your website are tagged with categories you want to promote. Then you use these tags in conjunction with an Adwords campaign. As your campaign runs, you’ll want to check metrics with your Google Analytics account.
ASJ Partners specializes in customized inbound marketing strategies for staffing firms.
If your staffing firm is interested in learning more about Adwords and remarketing, we can help. It is our job to help you build the critical relationships that move you forward in one or several marketing channels.
We are experts at integrating Social Media, SEO, email and blogging so you develop a strong, results-driven inbound marketing plan.
Contact us or call: 610-348-5805. We are here to answer your questions.
Staffing Inbound Marketing
