As we settle into this new year—brimming with both opportunities and challenges—the staffing industry faces many of the same obstacles it did in 2023. Unfortunately, the pesky talent shortage that’s plagued the recruiting world for several years promises to widen in the skilled trades, technology, and healthcare. In what continues to be a highly competitive, candidate-driven job market, the shortage of qualified workers will rank as 2024’s reigning challenge. Predictions suggest that bridging the labor gap will require millions of workers beyond those actively seeking employment. To account for this labor shortage, recruiters will start training their eyes on passive candidates and boomerang employees.  

  • Increased “gig economy” opportunities 

Myriad alternative work options await skilled laborers in many professions. There’s a powerful allure associated with being your boss and setting your hours. Over the past three years, employees have endured many uncertainties on the rollercoaster of COVID-inspired workplace concerns. All in all, many workers now think that freelancing looks very inviting.   

  • Reduced time-to-hire

If ever there was a time to speed up the recruiting/hiring process, it’s now in this incredibly tight, competitive market. Missing out on a great hire just because your company’s hiring process needs an overhaul is unacceptable. 

Now, let’s discuss the good news: those opportunities. Rising above the industry’s current challenges requires a thorough understanding of today’s employees’ top priorities. What’s a surefire to draw jobseekers to your post? Demonstrate an understanding of and appreciation for what matters most to them, such as—

  • Their mental health and overall well-being

The last few years have taken a toll on (and increased awareness of) laborers’ overall physical and mental health. This mindfulness has made it OK not to be OK 100% of the time, making it easier to get help when needed. So, promoting wellness programs, openly discussing mental health concerns, and prioritizing employees’ well-being will help you attract top talent. 

  • Increased earnings and flexibility

The 2024 Hiring and Compensation Trends report notes that workers prioritize earnings and flexibility in the workplace. Sixty-three percent of workers plan to ask for higher wages before the end of the year. The same number noted they would remain on the job if granted flexible work requirements rather than a larger paycheck. Today’s employees know what they want (or need) and are generally unafraid to speak up. 

 Here are some trends to watch in 2024 

  • Greater use of temp-to-hire arrangements where the temporary work period functions as an on-the-job interview. 
  • Prioritizing skill sets over education, with employees exercising multiple skills being highly desirable. 

 Being proactive will get your staffing agency noticed. Promoting your trend awareness and desire to meet the candidate’s needs will put your agency at the forefront of attracting quality talent. To tackle today’s staffing environment, align your agency with the experience and expertise of the ASJ Partners marketing specialists’ team. Couple your drive and determination with ASJ’s personalized, comprehensive marketing strategies for a win in 2024.