To Trend or Not to Trend?
Trends come and go so fast it’s like trying to monitor a cluster of spinning tops. While some are taking off, others are slowing to ...
Logos – Part II
Logos should be striking and captivating, memorable and impressive. Everyone knows that already, right? It’s the "how to" make it happen part that can stump ...
What’s in a Logo?
Recently a friend relayed an experience with her grandson that emphasized the significance of logos. As she drove into her drive, her six-year-old grandson hollered ...
5 strategies for Marketing with Facebook Videos
The job of all marketing endeavors is to make a lasting impression by capturing the consumer’s attention. To hook them and reel them in with ...
The Why and How of Local Marketing
While there’s no official verbiage that defines “community marketing”, Healthcare Success proposes this definition: Community marketing seeks to engage with and attract prospective customers on ...
How to Generate Business-Driving Reviews
“While it’s true that today’s consumers have notoriously short attention spans and a million other things to do besides writing reviews, they do want to ...
Customer Service Practices that Help/Hinder Marketing Efforts
Before you can leverage customer service as a marketing strategy, it’s crucial to get a grasp on what top-notch customer relations means. But it’s even ...
Why Customer Service should be a Top Marketing Strategy
Good customer service, that is. No, wait. Not good but great, outstanding, superlative customer service. The two not only should go hand in hand, it’s ...
Trending in 2018
2018 is almost halfway done. But with only six months left in the year, have you kept up on the latest news and trends in ...
How to Get Ready for the GDPR in Seven Steps
The GDPR goes into effect May 25. It regulates how companies use European Union citizens’ data—even if that data is in the U.S. Are you ...
