Don’t Attempt to Market Without a Plan
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE ...
Logos – Part II
Logos should be striking and captivating, memorable and impressive. Everyone knows that already, right? It’s the "how to" make it happen part that can stump ...
What’s in a Logo?
Recently a friend relayed an experience with her grandson that emphasized the significance of logos. As she drove into her drive, her six-year-old grandson hollered ...
The Secrets to Friendly Inbound Marketing
You have a problem, so you go to a trusted friend. This friend listens carefully to what you need and then gives helpful advice. In ...
Using Chatbots for Better Customer Service
AI (Artificial Intelligence) for businesses? Oh, yes. It’s called a chatbot. A chatbot uses artificial intelligence to talk with people. You can set up this ...
How to Create Snazzy Email Subject Lines
As the New Year starts, you may consider a new marketing campaign. But if your marketing emails disappointed you last year, don’t give up yet. ...
Cold Calling: How to Make It Work for You
Does cold calling give you the shivers? It doesn’t have to. Now, of course, some people say cold calling is an archaic way to find ...
New Year = New Business
Making plans for the holidays? You’re probably looking forward to spending time with family and friends, decorating the house, yummy foods, and getting a couple ...
Jump Forward with Video Marketing
Video is a big deal. And it will only get bigger. Take this advice from Entrepreneur.com: “Businesses that quickly learn how to tell their story ...
Be Your Clients’ Dream Staffing Firm
Focus on social media, and content strategy. Showcase your professionalism. Enhance your credibility. Inspiring mottos - and effective, but what about the day-to-day operations of ...
