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Steve Isenberg

H2H = Heart To Heart Marketing…Well, almost

Posted on: February 12, 2014

By: Steve Isenberg

Hmmm…In case you didn’t know, Valentine’s Day often came with hard pastel heart-shaped candies. And f you have ever read the letters on those candy hearts, you’ve probably seen H2H. For those under the age of 35, in romantic lingo, that means heart-to-heart.


Though the phrase may be passé, H2H isn’t without meaning to inbound marketing.


Old school processes divided the marketing world into two segments: Business-to-Business (B2B) and Business-to-Consumer (B2C). The two segments necessitated a different marketing message because the objectives differed. In fact, technically, they still do.


While the two segments haven’t aligned to a single purpose, the ideology behind the terminology H2H has evolved to accommodate the transparency and purpose encompassed by social media. That is. . .relationships.


So, in a sense, though H2H really is about relationships, the new term’s scope is just a bit more clinical but widespread.


Inbound marketing’s new buzz word is H2H or Human-to-Human.


Maybe you’ve already heard it.


If you haven’t, you likely will hear it a lot. It doesn’t make every day Valentine’s Day, but the “day-name” is a good mnemonic to remember relationships come first in your marketing.


ASJ Partners understands inbound marketing.


Need assistance updating your brand or building an inbound marketing strategy? ASJ Partners can talk about growing your business with customized inbound marketing plans including SEO, emails, blogging and content development that is first and foremost, H2H.


Contact us or call 610-930-5300. We’ll be glad to answer your questions.


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