It’s no question that customer reviews can sometimes make or break a business. According to a 2013 study by SearchEngineLand, 73 percent of consumers say positive customer reviews will earn their trust in a business, and 79 percent trust online reviews as much as personal recommendations.
In my last post, I talked about ways to drive up customer support. Today, we’re continuing the conversation about marketing strategies that will help you get the most out of positive reviews.
Give customers every opportunity to write reviews on your social media platforms. The best way to use reviews is to getting people to talk about you online via Twitter, Facebook, LinkedIn, and etc. Why? A visible social media platform makes it easier for that 79 percent to find you. Include links to write a review on Twitter and Facebook in your email signature, website homepage, and newsletters to make it simple for customers to share their thoughts.
Ask clients to share their experience on business review sites such as Yelp or Google+.
Create a testimonial page on your website. Take it a step further by creating a link to the feedback form on your homepage so customers can easily access it.
Follow-up with an email marketing campaign after working with a client. Provide links in the email to various online platforms (Yelp, Twitter, Facebook, etc.), and ask if the client would be willing to write a short review for your website. You could also create a custom survey to rate customer feedback.
Create a photo quote of the review and post on your Pinterest board and blog.This will also rack up your blog views. Highlight a recent success story on the customer review page of your blog, or feature a different customer each week as a series of posts.
Tracking and collecting customer reviews is a lot of work, but at ASJ Partners, we know the ins and outs of setting up a social media platform to earn winning reviews. When you contact us, we market your business to connect you with the right clients, and to help the right clients find you.