Every year begins with goal setting and every year the top five include “Find a new job.”
If you’re involved in the staffing world, this is good news, but what about your company? What goals are you making this year to help your customers achieve their goals in 2015?
February is American Heart Month – a great time to get to the “heart” of your company goals; a great time to reevaluate and reorganize. One of the best ways to reach your goals is to commit to smaller goals that will help you attain the larger one. Consider these small goals: they will both move you closer to helping your position as an industry leader, and help you reach more clients through your marketing strategies.
1.Make a plan
Before you make a plan, sit down with your team and brainstorm. Make three categories: “worked,” “didn’t work,” and “new ideas.” Write down and discuss all three categories with your team. Then, strategize smaller goals for how you will share more, engage more, and achieve more to reach achieve your new ideas.
2.Read about it
The social media marketing world is constantly changing. So yes, it’s no wonder you may feel a little overwhelmed with the influx of information at your disposal. On the other hand, it is at your disposal for free! Take advantage of the information you can access and educate yourself on best practices of today’s marketing world.
If you aren’t updating your Facebook or Twitter page, what reason does a client have to revisit it? Establish your voice and shape your company’s platform by constantly posting updates, news, and advice about your business. Customers expect companies to be transparent and to establish a solid brand. One of the best ways you can do that is by keeping up with your posts and interacting with your customers.
4.Spread it out
Goals are more successfully achieved when you spread them out over a period of time. For example, instead of expecting yourself to increase to top-level traffic on all social media in two weeks, you steadily increase over the next three-six months until you are tweeting 10-14X/day, Facebook 2X/day, LinkedIn 1X/day, blogging 1X/week, etc. Slowly but surely, by accomplishing small manageable goals, you’ll find yourself arriving at big mile markers.
Apply this same advice to your marketing plan. You can achieve the results you want by making a plan that is spread out over a period of time, measuring your progress, and tweaking your strategy along the way. Take time today to write down five goals you’d like to see your company accomplish. In your next team meeting, present the goals to your co-workers and discuss the success steps you need to take to achieve them.
Carpe diem is a Latin phrase that means “seize the day.” Perhaps you’ve heard Robin Williams explain carpe diem in the movie Dead Poets Society. I love the energy behind these words. The sentiment describes taking hold of the opportunities around you. It’s more than thinking about what you want, but actually taking the initiative to go for the gold. As you plan new goals, evaluate some of your old ones. Were there roadblocks that got in the way? What can you do today to start pursuing them? There is always something more you can do with marketing. Whether you are just getting started creating online profiles, or you’re looking for ways to improve your email marketing, seize the opportunities social media has to offer your business.
By making a plan, breaking it down into smaller goals spread out across a span of time, being consistent, and educating yourself, you can turn your goals into permanent SOLUTIONS. Here at ASJ, we have a few goals of our own. One of them is being ready and available to help your agency build a unique marketing strategy to accomplish your goals and grow your business in 2015. Contact us a call to start turning your resolutions into permanent SOLUTIONS.