You’ve probably heard that the best promotion a business can receive is by word-of-mouth. The same goes for blogging, only we’re talking about virtual word-of-mouth, search engine optimization (SEO), which is built through blog comments, social media posts, links to your blog, and keywords. When Google sees that people are “talking about you” on the internet, your blog or website gets bumped higher on the search engine list.

 

Staffing Firm Blogging Services

 

As LaunchGrowJoy.com tells bloggers, getting a better following isn’t about blogging more, it’s about promoting more. Are you ready to get clients talking (or typing) about your blog? Begin with these essential steps to build your blog following.

 

1. Identify your niche and your audience:

Know who you want to reach and what specific interest area you are targeting. Then, find a community within your niche that has goals similar to yours. Pay attention to trending issues or ideas, and offer your expertise on the topic in your next blog.

 

2. Make a blog schedule:

Will you post weekly? Every other day? Monthly? A consistent posting schedule lets readers know when to come back for a new article.

 

3. Utilize social media:

It can’t be said enough how important social media is to promote your blog. Add LinkedIn, Facebook, Twitter, Pinterest, and Google+  buttons on your blog to link readers to your social media pages. Frequently update your pages with your most recent post or articles with relevant news in your niche. Always be sure to include your company name in your posts.

 

4. Get involved in a blogging community:

Once you find a community of bloggers or websites with content that is relevant to your clients, include links to those articles in your blog posts. The more links you include (whether they link to your previous posts or other blogs), the more credibility you have in the eyes of Google and your readers. You can also:
– Comment on blog posts and provide a link to your blog.
– Invite guest bloggers from experts in your field or within your company.
– If any of your clients have a blog, ask them to write a testimonial guest blog.  Offer to write a guest blog for them in return.

 

 5. Involve your readers:

Finally, provide plenty of opportunities to build relationships with your clients by:
– Including an RSS feed. An RSS feed allows readers to subscribe to your  blog and receive updates when you post.
– Prompting readers to comment on your posts to increase activity on your blog.
– Sharing your latest blog post in your email newsletters

 

Effective blogging for staffing firms is just one of the marketing strategies ASJ Partners provides. Contact us or call 610-930-5300 to discuss the ways we can help your online presence grow.

 

Staffing Inbound Marketing