Folks get involved, rolling up their sleeves, getting down to work, and opening their wallets because it’s the right thing to do. Communities and organizations of every size depend on their generosity. But those on the receiving end aren’t the only ones who benefit. Because giving back does a body good.

It does a business good as well. Supporting community efforts, partnering with local and state interests, aligning with national and global concerns, and assisting charities creates bonds and builds bridges with current and potential customers. The simple truth is that folks like to do business with companies who demonstrate a concern for someone and something other than their bottom line. These past two challenging years have swayed people’s perspectives towards a more giving attitude in their personal pursuits and among the businesses they choose to patronize.

When undertaken with sincere authenticity, giving back is an impactful marketing strategy. The key is more-than-lip-service action that demonstrates genuine concern and generosity. Beware—today’s savvy consumer will see through shallow efforts focused on a puffed-up brand image. But businesses with a giving-back spirit can promote their actions in a PR-boosting way that does not turn off a customer base with a re-prioritized approach to life.

  • Be present in the community

Sponsor a youth sports team, and if an employee has the skills and desire to coach the team, even better. Set up a collection station in your staffing agency’s office for the local food pantry’s annual collection drive. Encourage and allow work-day participation for employees to serve on Chamber of Commerce or local festival committees. Be a sponsor for the community theater’s summer production and offer to print the program or tickets.

Increased visibility and a reputation for caring about the community can’t help but reap benefits in a way that few folks would consider “showy” or insincere.

  • Look for ways to align your products/services with local needs

For staffing firms, the possibilities are many and varied. Get involved with the county workforce development association. Participate in the high school’s “Career Day” panel. Create a workshop that provides employment information to soon-to-be graduates. Invite high school and college students to intern with your staffing team. Host classes on resume and interview strategies.

  • Choose a charity or non-profit to partner with

Make giving back a company initiative by joining forces with an organization whose purpose and mission are personal to your staff. Maybe a team member has battled cancer or experienced an organ transplant. Possibly a child of a staffer is challenged by a chronic condition such as cystic fibrosis or muscular dystrophy. In addition to partnering with state or national awareness and fundraising efforts, your firm could host a local event to benefit a person or family in the community. An added bonus? The spirit of unity and camaraderie will boost a sense of teamwork among your staff. Being part of something bigger than themselves will improve engagement and heighten your team’s sense of accomplishment.

ASJ Partners plays an active role in supporting the individuals, families, and organizations in our community, region, and across multiple states. When the staffing firms we represent thrive, we thrive as well. And together, we’ll continue to facilitate right-fit staffing connections every day.