Reaching and Retaining Millennials – What Recruiters Need to Know about Generation Y

Millennials, Generation Y, and the Boomerang Generation are just some of the titles given to those born between 1980 and 2000. Millennials are often considered somewhat of a mystery. Time Magazine calls them entitled and ego-centric – a “Me, Me, Me Generation.” Yet they are also upbeat, forward thinking, and self-expressive.

Mysterious or not, to recruiters and hiring managers, Millennials are the future of the work world. LinkedIn’s Talent Blog offers a great article on engaging this generation. Here are a few of their best insights that you need to know to help your staffing firm recruit, retain, and engage Millennials.

Multitaskers
-Good at handling many responsibilities at once.
-Easily distracted by online media and texting.

Your Strategy:
-Be upfront about your expectations in job descriptions.
-Establish daily and weekly goals (make clear deadlines).
-During the recruiting process, be sure to tell them that the job will have variety and that every day will vary.

Connected
-Constantly plugged into Twitter, Facebook, Instagram, etc.
-Experts in the field of social media.

Your Strategy:
-To reach this crowd, you can’t just be present online; you have to look good. So employ your social media output effectively and excellently.
-Engage your target audience in interesting and relevant conversations.
-Go straight to the source and let Millennial employees help you with your social media strategy.

Tech-Savvy
-Gen Y is more tech savvy than other generations.
-Nearly all own one or more mobile devices.
-Some have never known the world without the cell phone.

Your Strategy:

-Get a mobile strategy for your staffing firm.
-Make sure your website is mobile-optimized and easily accessed from any device at any time.
-Make application processes fast and easy with mobile apps.

 
With a new wave of graduates coming in spring 2015, there is a completely new field of talent waiting to be tapped. ASJ Partners is on the front line of what’s happening in the places where Millennials are – social media, blogs, and mobile marketing. We can help you keep up with a generation that’s already on the move. Contact us today to learn more about our marketing strategy.