Gone are the days of Madmen, the popular series dedicated to schmoozing accounts into agencies with liquor, tobacco and boys’ club tactics. Now is the age of the consumer who has no qualms in telling us what they want via social media and inbound marketing.
Inbound marketing strategies encompass using social platforms like Facebook, with over one billion, LinkedIn at 259 million and Twitter at 230 million users to reach their customers. Even if your market segment focuses on far less geography than these networks, social media plays a huge role in generating and nurturing customer leads.
The objective is to find and draw these leads to you, an activity called social prospecting.
The process is the same to find leads or gain competitive information.
It is what you do with the information that makes the difference.
Listen to social media conversations until you understand clearly how to connect with your audience. Who is moving to a new job? Having a baby? Getting married?
If a potential prospect, he or she be looking for personal payoffs—what you can do for him or her? Cultivate the relationship. If a competitor, it is a transparent window. However, it is wise to keep personal and business contacts separate. Since LinkedIn is a business network, it should be easier to keep contacts separate.
Viveka von Rosen, CEO of Linked Into Business, is a LinkedIn expert who has written LinkedIn Marketing: An Hour A Day.
The basic process involves:
1.Access your profile
2.Look for competitive companies, study their profiles and how they engage customers
3.Learn what groups are available to your interests and industry
4.Begin to develop relationships within your group by posting relevant information (you must adhere to the group’s rules)
5.Get known for your expertise, knowledge and helping people
ASJ Partners is expert at inbound marketing.
Need assistance with a LinkedIn marketing strategy. Talk to us about growing your business with customized inbound marketing plans including SEO, emails, blogging and content development.
Call now 610-930-5300 or contact us. We’ll be glad to answer your questions.
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