People love the “anytime, anywhere” access mobile apps provide. With the convenience and fast, at-your-fingertips availability to job-seeking information for candidates, and the advantage for staffing businesses of being always “open”, everyone wins.
Get the most bang for your buck when launching a mobile app with attention to these 6 tips.
1. Promote, promote…and promote
Blanket the community with ads and signage. Make a big deal about this new endeavor through all avenues of social media. And at your place off business, create an event-of-the-century atmosphere complete with decorations, balloons, streamers, employee badges, or buttons—you name it. Going mobile is big—treat it as such.
Now is the time to venture into new advertising venues that target the collegiate/young adult demographics. Figure out where this demographic “hangs out”—both physically and online—and make a splash about your new app there.
2.Think easy access
Eliminate the hassle of searching for your new app by sending all existing candidates, associates and clients a direct App Store download link via email or sms. Include the direct link on your website and all social media sites where you maintain a presence. This puts your app just a click away for present or potential candidates/clients browsing on their smartphones.
3.Stand out in the crowd
With so many businesses going mobile, it’s crucial that your app stands out amongst the many fish in the mobile tank. Use a unique icon that reflects your branding and is consistent with your app’s function to lessen confusion. Design it with details in mind, as a 1024×1024 icon that will look good on a full screen, is now required. Add a border that will insure your icon looks great on any background.
4.Make the old new again
Give tried-and-true methods – forms, special offers – a new spin by bringing them into the mobile era. People love it – that will never change. Mobile application forms allow candidates to respond immediately to ads and, while other forms enable interview scheduling and/or prompt feedback on availability. Clients can “place an order” for upcoming contingent staffing needs.
5.Keep it fresh
In the same way that it’s important to keep website information up-to-date, app offers and features need to be current. Expired offers and last week’s deals will make an impact all right—but not the we-care-about-you impression you’re going for. Actually, when you consider the amount of time people spend “browsing” and “looking up stuff” on their phones, it’s totally accurate to assume they will peruse your info more often via the mobile app than your website. So, it’s even more crucial that your mobile app be as up-to-the-minute as possible. Think of mobile app content the same way you view produce—the fresher the better.
6.Ask for feedback.
As mentioned above, a mobile feedback form will be incredibly useful because what’s better than feedback in real time? Now take it a step further. Connect with your existing candidates and clients. Ask them about your mobile app. Have they downloaded it? Why, or why not? Does it meet their expectations? Is anything missing? What would make it be better?
Leverage the reality of being continually on the radar of both existing and potential candidates and clients with a specific plan that keeps your app content fresh and the app’s functionality living up to it’s potential.
At ASJ Partners, we recognize the importance of cutting-edge technology. Contact us today for a consultation concerning your company’s mobile marketing strategy.
