You might remember we talked about the state of inbound marketing via HubSpot’s public report. A quick summary: HubSpot stated the steps of inbound marketing are Attract, Convert, Close and Delight, and they provided relevant statistics on the use of inbound marketing in the marketplace.
The growing evangelization of inbound marketing since 2007
Where does inbound marketing fit?
About 80% of marketers integrate it with the corporate marketing strategy but only half of that percentage have completely integrated it. The same is true of enterprise firms.
The focus increasingly shifts to consumer.
Customer-focused companies dominate the market by 50%. That’s good news for staffing firms as the nature of a service business is customer-focus. One challenge, across all businesses using inbound marketing, however, is to prove inbound ROI. Additionally, sales and marketing have blurred lines of responsibility. Formal agreements have been advocated to clarify responsibilities of each team and these formal agreements have been shown to reduce the average cost per customer. Most CMOs cite two goals for inbound marketing: reaching the right audience and converting leads to customers.
The business case for supporting inbound marketing.
While inbound marketing delivers on ROI, calculating metrics proves to be a struggle because it is not a point of impact measurement but a process element.
Less than half those who use inbound marketing are able to confirm numbers. But here are some measurements you’ll appreciate.
1.About 80% of companies with a blog report measurable ROI for inbound marketing.
2.Blogging remains a key inbound marketing element to 62% of marketers
3.When compared with traditional marketing, customer acquisition costs are nearly 50% less.
4.Interestingly, trade shows offer the highest cost per lead at 16%. SEO and Social Media follow next at 14%, email at 11% and blogging at 9%.
5.Social Media confirms its key role in customer acquisition as 15% of marketers say SEO delivers above average conversions.
6.Sourcing leads show Facebook at 52%, LinkedIn at 43%, Blogs at 43% and Twitter at 36%.
7.Weekly blogging boosts inbound marketing ROI by 67%.
Is inbound marketing part of your staffing firm marketing strategy?
Now that you’ve seen some facts and critical figures, don’t let more time pass without integrating Social Media, blogging and emailing into your marketing. ASJ Partners helps you develop a strong, customized inbound marketing plan. Have further questions? Contact us or call 610-930-5300
