You might be familiar with HubSpot. The company sells an inbound marketing software used by big players in the industry, names you may have heard of such as Arianna Huffington and Seth Godin.
Don’t worry. You don’t need to purchase. But you can benefit from the reports and statistical data HubSpot releases. It provides a touchstone for the rest of us smaller fish who want to compete in the marketplace.
The data
HubSpot surveyed more than 3,300 marketers worldwide to gather data on the state of inbound marketing for 2013. CMO, Mike Volpe first notes that the past half-decade created a “tectonic shift” in how people work and live. Specifically, he discusses the integration of content pushing through the various devices people use to connect.
The company defines inbound marketing as a way to approach marketing to capitalize on the way consumers make buying decisions; that is, how consumers value personalized, relevant content and connection at every stage of the marketing funnel.
The steps of inbound marketing are (ACCD):
1.Attract strangers with: blog, social media, keywords, Web pages
2.Convert visitors with: calls-to-action, landing pages, forms, contacts
3.Close leads with: emails, workflow, lead scoring, and CRM integration
4.Delight (sustain) customers with: social media, smart calls-to-action, emails and workflows. (These four steps turn your customers into “promoters.”)
Summary of stats you might find interesting.
1.Nearly 60% of respondents practice inbound marketing
2.Inbound outpaced traditional marketing by 50% for the third straight year.
3.Successful marketers grasp that inbound is a strategy
4.Marketers are no longer seen as nuisances but as helpful and important
5.Inbound allows automation of certain tactics so marketers can focus on newer tasks like blogging.
More to come.
Are you unsure how to make money with Inbound Marketing. Let us help. Contact us or call 610-930-5300
