If you are unfamiliar with the term Inbound Marketing, it is time you learn how this method of marketing can build your business with qualified leads. This advantageous strategy “earns” you consideration with prospects via publishing helpful content online—content that effectively reaches your relevant market.
Essentially, inbound marketing cracks open the door to potential sales by providing warm leads. As a prospect places a specific query to a search engine, say, for “professional recruiters,” the Web responds with a listing of results that most appropriately answer the keywords (industry-specific words or phrases) of the query. The more artfully-created, prospect-engaging, keyword-driven content contained on your Web site, the more likely the prospect is to navigate to you. So, you can see that specialized content is critical to success in inbound marketing.
How inbound marketing content generates leads
Content includes blog posts and social media messages that are, first, specifically targeted to your business and then to your industry. Effective content helps you to “get found” because it places your business in front of a targeted prospect’s eyes. In turn, prospects respond to content in which they already have interest by clicking on a link that corresponds to a site page that gathers their contact information. An inbound marketing strategy not only generates qualified leads for your sales funnel, it also builds loyal audience relationships
Tools include:
- Blogs
- Social Media Messages
- Search Engine Optimization
- Email marketing
5 benefits of inbound marketing
Marketers today would benefit tremendously by setting up their Web sites as inbound marketing hubs with clear navigation that naturally attract visitors. Inbound marketing:
- Maximizes your marketing budget by maximizing resources and calls to action
- Evolves with business objectives based on performance analytics
- Adapts quickly to changes in the marketplace so that you outthink rather than outspend your competition
- Establishes your brand to all relevant audiences, and
- is preferable (but complementary) to the full-court-press of outbound marketing.
Next steps for an inbound marketing campaign
Seize the full potential of an inbound marketing campaign now. Engage the help of a knowledgeable professional, particularly one who specializes in your industry. A good inbound marketing game plan maps action steps for your particular business then assists you with resources for implementation and follow-through
ASJ partners provide inbound marketing services that grow business for the professional placement and staffing industry. Call or click today and put the 5 benefits of inbound marketing to work for you.
