Content marketing is a valuable tool in the businessperson’s toolbox. It includes blogs, web articles, white papers, newsletters, videos, how-to guides, and infographics. This marketing strategy gives you a chance to provide helpful, relevant information to potential customers, and to show them what services you offer. Content marketing takes time, dedication, and solid writing skills. Even if you’re not a prolific writer, here are five easy steps you can take to create shareable content your readers will love.
1. Hook with the headline
The headline is one of the most important pieces of your article. Make the headline stand out by including “how to,” using numbers (7 ways to…), or showing expertise (The Ultimate Guide to…). The headline must promise to give the reader an answer to a question, and then follow through in the main body. Don’t forget to include keywords in your headline to increase your SEO.
2. Keep it short and easy to skim
This is especially important to people who read articles on their mobile devices. When people read online content, they are looking for quick, easy-to-read content. Keep your sentences and paragraphs short, and get to the main point quickly. Make your most valuable information more visible by making it bold or using bullet points. If you are writing about a complicated process, make the article into a series to draw readers back for more information.
3. Develop a conversational voice for your blog
Although you may have professional goals for your blog, blogs are generally expected to be more laid back and conversational. Be relatable by using a writing style that is personal and authentic. You can certainly maintain professionalism while including humor, inspiration, and a unique perceptive.
4. Invite comments
Get the dialogue going by posing a question or a conversation starter at the end of your post. This technique helps your audience feel included and opens up an environment for sharing. Be specific. Rather than writing a general question, (What do you think about this?) ask for specific answers: “What is your best job-hunting strategy?” “What’s the most unique interview question you’ve been asked?” “How did you make it through your first day at a new job?”
5. Provide links to related posts at the end of your article to invite readers to check out more pages on your site.
Still looking for more ways to boost your content for your staffing firm? ASJ can help you with specified content marketing plan that reflects your goals and attracts customers. Contact us today with your questions.
